If you’re not a graphic designer yourself then you may need some help creating artwork that will work hard for you at your exhibition stand.
Even if you are a graphic designer, if you’ve not designed for modular exhibition stands before then there are a few factors to consider which are unique to the exhibition environment. Follow our tips below to help your graphics walls stand out from the crowd at your next exhibition.
1. Extensive Research Is Important
If you want to stand out from the crowd, then you need to know what the crowd looks like. Most exhibition sectors have a unique theme and approach to the graphics you’ll see at exhibitors’ stands.
If you’re brave, then you can aim to break from this norm and your modular display instantly be more eye-catching to visitors. If you’ve never been to this exhibition before, or an exhibition, then you can find plenty of pictures of the stands online via the event website and social media pages.
2. Make It Bold
Don’t overcomplicate your stand graphics with lengthy text or small images, keep text to a minimum and make your company name, USP and straplines large. The text you include in your artwork needs to be easily absorbed and memorable for maximum impact.
Patterns and bold colours are not seen very often at business, finance, health or wedding exhibitions, so consider being bold with your colour and style choices (though be careful it doesn’t give you a headache during the long exhibition hours!)
3. Create Good Mood With Right Colours
Colour of your modular exhibition stands can create subtle messages about your brand purpose and direct the visitor’s mood which you need to harness and use to your advantage.
Colours have an effect on visitors’ moods, with yellow being uplifting and blue calming, but they also give away subtle messages about your brand. In general, companies with blue branding are trustworthy, and orange branding is indicative of cheeriness.
4. Divide It In Different Panels
If you have selected non-seamless graphic then visitors will not able to understand your artwork. Therefore, it is a good idea to disintegrate your graphics into different panels. We would recommend you avoid spacing text over more than one panel if you have opted for non-seamless.
If you want to choose seamless wall graphics option for your modular display units then you should design big images with wide text because it looks awesome.
5. Right Space Utilization
Be aware of what else will be on your modular exhibition stand design. If you’re planning to have sofas, showcase cabinets or counters backing onto the shell scheme walls then don’t hide your important messages and images in the bottom third of your artwork.
Place your brand name near to the top of the artwork so it can be seen above the heads of visitors in and near your exhibition stand.
6. Examine All Graphics In Optimum Way
We’d highly recommend viewing each part of your chosen images at full scale, there may be elements you can’t see in a thumbnail, but that will appear when the image is 2m tall. You’ll also need to check that the images are high enough quality to still be crisp and sharp when blown up the full scale.
7. Check Spelling And Grammar
This seems like an obvious point, but there’s always scope for mistakes, no matter how brief the text on your artwork. You may be blind to the mistakes if you’ve been working on the artwork for a while, so send the copy to a colleague to check before submitting to the printer.
Also, keep an eye out for the grammar, the message portrayed can be drastically skewed by inaccurate grammar.
8. Remove Unwanted Things
Your graphic design must play three different roles- first one is to represent your brand identity, second is to attract visitors to your exhibition stands and the third one is to spread information about your product or services.
Anything not serving these three purposes should be cut out. Don’t add images just for the sake of it, if they’re not showing your product in action or vital to your brand identity then they’ll distract from the main message. Other text, such as your contact details, also isn’t necessary.
Be brutal if needs be, but the simpler and bolder the artwork the better it’ll be at helping you stand out from your shell scheme neighbours.