How Car Leasing Market Is Positioned In Australia?

The Australia car leasing market was observed at its late growth stage, and the competition in the market was concentrated with ~ fleet management organizations within Australia. The market experienced growth during the review period 2013-2018, driven by the high fleet requirements of end-user industries such as mining, construction, telecommunications, and the government. Growth was also driven by the increase in the setting up of SMEs in the country, with New South Wales, Victoria and Queensland being popular business and commercial hubs.

Australia Car Leasing Market Segmentation

By Type of Car (Ute, Sedan, SUV and Luxury)The leasing segment of the market has been dominated by the utility vehicle, which is a tool of the trade vehicle used primarily by mining, construction, engineering and logistics industries in Australia. The Ute serves the dual purposes of raw material transportation as well as carrying people for company site visits.

By End-User (Mining, Construction & Engineering, Government, Tele-communications and others): Demand for Leases was primarily driven by the Mining Industry in Australia, which requires company cars for raw material transportation and site visits. Additionally, the government has outsourced its leasing contract to a fleet management organization.

By Region (New South Wales, Victoria, Queensland, Western Australia and Other States): New South Wales, Victoria and Queensland is the most populous states in Australia ensuring a high demand for car leasing in the states. Business hubs of Australia include New South Wales, Victoria and Queensland primarily, with these states attracting a high demand for corporate car leases and vehicles. New South Wales in particular, is densely populated with small and medium enterprises with as many as ~ enterprises registered as of the year-end 2018.

How Car Rental Market Is Positioned In Australia?

The car rental market in Australia saw slow growth over the period, 2013-2018, as it faces competition from car-sharing and rides sharing as alternate services. The market was majorly driven by inbound tourist arrivals in Australia which were encouraged by the weak state of the Australian Dollar. Major Tourists were from China, Europe, the US and the subcontinent with tourists preferring the country over Europe due to the uncertainty related to Brexit and the political scenario in Europe.

The industry was witnessed as a seasonal one, with the majority of the demand for rental incoming during the summer months and the Chinese New Year. The winter months were low demand periods with rental operators encouraging corporate demand through heavy discounts and value-added services? Car rental companies in Australia dealt with competition from alternate forms of mobility such as Ride-Sharing and Car Sharing, which targeted flexibility and quickness as customer pain points in car rental. Apart from Inbound Tourists, domestic tourists formed a chunk of the demand for rental as rental cars were used for inter-state trips and family outings. Other rental users included corporate state users which grew as the number of enterprises in Australia rose.

Australia Car Rental Market Segmentation

By Type of Car (SUV, Sedan, and Ute): The rental segment of the Australia market has been dominated by SUVs and sedans which are primarily rented out by tourists, both inbound and domestic. Tourists prefer small cars as they are uncomfortable with driving high size vehicles. Utes are rented out less frequently and are rented out by businesses for transportation or week-long company trips.

By Rental Purpose (Leisure and Business): Car Rental in Australia was majorly used for leisure purposes and primarily driven by tourist demand, including both inbound and domestic tourists. This was in particular driven by the Tourism 2020 plan by Australia Tourism, which aimed at enhancing the overnight spend of international and domestic tourists in the country. The other major category formed was business use wherein corporate rental and business rental were included. The corporate rental was driven by short company trips and site visits wherein companies were provided with discounts and additional options on rental.

By Booking Mode (Online and Offline)

Car Rental in Australia was primarily booked online, with users preferring to make online bookings before-hand instead of accessing a rental car at the rental outlet. Users accessed certain car rental comparison and aggregator sites which listed the services provided by various car rental operators, specially catered to the requirements of the user. Users preferred online booking over offline and call-based booking due to the inherent convenience in online bookings and the quickness of the transaction and the booking process. Moreover, with the stress of Personal Information Disclosure in the industry, rental operators encouraged their users and customers to book online to ensure complete transparency and complete knowledge for both the company and the user.

Key Segments Covered in Australia Car Rental and Leasing Market

Australia Car Leasing Market

By Type of Car





By Region

New South Wales



Western Australia

Other States (Tasmania and South Australia)

By End User


Construction and Engineering



Others (Logistics and Utility Industry)

Australia Car Rental Market

By Type of Car


Ute and LCVs


By Rental Purpose



By Booking Mode



Australia Ride Hailing Market

By Type of Ride

Sedan / Economy / Mini

SUV and Ute


By Hailing Purpose




By State

New South Wales



Western Australia

Other States (Tasmania and South Australia)

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023

Key Target Audience

Car Rental Companies

Fleet Management Organizations

Cab Aggregators or Ride Sharing Companies

Car Sharing Companies

Car Dealers

Consumer Finance Organizations

Automobile and Mobility Organizations

End User Industries

Companies Covered:-

Car Leasing Companies

LeasePlan Australia

Eclipx Group

SG Fleet

Custom Fleet

Toyota Fleet Management


Summit Fleet

Car Rental Companies

Avis Australia

Hertz Australia

Budget Australia

Thrifty Australia

Europcar Australia

Cab Aggregators





Taxify (Bolt)

Key Topics Covered in the Report:-

Australia Car Leasing Market Share

Australia Cab Aggregator Market

Fleet Vehicle Leasing Market Australia

Vehicle Procurement in Australia

Rented Vehicles Market in Australia

Australia City Car Rental Market

Australia Car Rental Market

Australia Car Rental Market Revenue

Car Rental Market in Australia

SUV Rental Market in Australia

Australian Cab Aggregator Revenue

Car Rental Space in Australia

Uber Operations in Australia

Owned Vehicle Market Australia

Growth of Car Sales in Australia

Car Sharing Market in Australia

To Know More, Click On The Link Below:-

Australia Car Leasing and Rental Industry

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Ken Research
Ankur Gupta, Head Marketing & Communications