Among online Internet marketing strategies, blogging is a constant; for good reason, too. It’s a relatively effortless way to keep fresh content on your website, which is good for search engine rankings. It provides value for your website visitors, and can build your reputation as an expert in your field.
Blogging as a Reputation Tool
A person can claim to be an expert in a given niche all over the Net, but it doesn’t mean that anyone will necessarily believe it. Blogging is one of the best ways to prove that you actually are an expert. In fact, you can build your brand in so many other ways with this simple little medium.
As a rule, you have to keep in mind that what you put up on the Internet is going to be there forever. That means that every single post has to be written with the consideration of your reputation behind it. Whatever happens to be going on in your life that could belie your reputation should obviously not make it on your blog. Otherwise, you can put just about anything up, and it can add to your image of being a real person.
Blogging in Website Marketing Strategies
Website marketing strategies are by and large about giving the search engines what they want to see in an active website. In the words of Google, “content is king,” and blogging can keep your site supplied with fresh content every time you blog.
There are other reasons blogs are good for website promotions. For one thing, blogs draw traffic, especially in the way of repeat visitors. Without a blog, a visitor might visit your website once. This can seriously decrease your traffic, and search engines notice this. Besides, the more often a visitor visits your site, the more likely it is that they will eventually purchase your services. Keep them interested, and they’re yours.
Blogging and Cyber Marketing Strategies
Blogging also plays well into other cyber marketing strategies. Let’s say that you’ve had a gazillion followers on Twitter for a few years. Let’s also say that you started a new web business, and need to get traffic to your new site. Simply mention on Twitter that you have a new blog at this new website, and periodically mention that you have a new post. Voila! Instant traffic.
With the right plug-ins, you can also monetize your blog. Blogs are a great medium for AdWords and revenue sharing. Essentially, you rent out space on your blog page to advertisers, who pay you for every click they get from their link on your page. For that matter, you can also use your blog for your own affiliate marketing campaign.
The upshot is that blogs are a great, versatile tool to use for a variety of marketing campaigns. Whether you’re a direct seller, an affiliate, or have another kind of service that you’re promoting, blogs are a great draw for traffic, can vastly improve your search engine rankings, and can make the difference in conversions.