University is an institution of higher learning which provides facilities for teaching & research and authorized to award academic degrees specifically. Universities grant graduate, doctoral, and professional degrees as well as undergraduate degrees. A college is a part of a university which offers vocational education to students. Universities and colleges admit postsecondary students for education & training in a huge number of disciplines. Moreover, professional schools are referred to as technical or polytechnic schools which are intended to provide students with “practical skills” for employment in a specialized field (medical, library, pharmacy, law, business, and social work) when they graduated.
According to the study, “Colleges, Universities, And Professional Schools Global Market Report 2019” the key companies operating in the global colleges, universities, and professional schools market are University of California System, Harvard University, Texas A&M University, University of Michigan, Columbia University, University of Pennsylvania, Northwestern University, Stanford University, Massachusetts Institute of Technology, Yale University.
Based on classification, global colleges, universities, and professional schools market is segmented into business colleges or schools, conservatories of music, hospitality management schools, law schools, hospital management schools, and universities & junior colleges. Business colleges or schools and hospital & hospitality management schools provide baccalaureate or graduate degrees. Based on management functions, the market is segmented into planning, organizing, coordinating, motivating, control and others. Based on management methods, the market is segmented into organizational-directive, economic, and social-psychological.
The colleges, universities, and professional schools market is driven by rising in a number of private colleges, universities and professional schools, followed by an increase in government funding in establishing colleges & universities in rural areas. However, an increase in infrastructure cost may impact the market.
The Cross-Border Education Research Team(C-Bert) is an agency in the U.S. (New York) which maintains a broad list of international branch campuses and also tracks further aspects of cross-border higher education. Nowadays, educational services are focusing on the flipped classroom model of teaching to improve students’ learning experience. Flipped classroom model gives students the flexibility to consume the lecture matter at own pace and prepared them to ask specific questions in class Educational services using gamification techniques. Gamification (game-design thinking) creates a holistic learning atmosphere in educational services that increases engagement, motivation and essential skills development of the students.
Based on geography, the Western European region holds major market share in colleges, universities and professional schools market, followed by Asian-Pacific region owing to modern innovative and modernization processes in the region. Top universities based in the Europe and U.S. are setting up branch campuses or collaborating with the confined institutions in the emerging markets especially in the Middle East and Asian regions due to an increase in demand for courses caused by the high quality of education in colleges and universities. With rapid urbanization and provision of scholarships & hostel facilities to attract lower poverty line students, the scope for global colleges, universities, and professional schools market is expected to considerably rise in the forecast period.
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Ankur Gupta, Head Marketing & Communications