The soundtrack of a movie or video is one of the most important elements in creating any audiovisual product. So in today’s text will give you some tips for choosing the ideal soundtrack for your video.

Since the days of silent cinema, the soundtrack has made the audience understand the story to be told without having to resort to other explanations from directors or authors.  

With the advent of spoken cinema, music has become more important, supporting the development of the plot, creating the mood for the characters and thrilling the audience.

Therefore, the soundtrack is highlighted in any audiovisual production, and consequently, it should be featured in your video. Often the track stays in memory for a long time, and when you hear those chords again, anyone remembers the movie or program.

How to separate Jack and Rose’s drama from the music that rocked the adventures on Titanic? And who does not wait for Darth Vader’s appearance upon hearing the first notes of the Imperial March, masterfully created by John Williams? Several unknown songs have fallen into popular taste as part of a soap opera or movie soundtrack.

This involvement has a scientific explanation: Music stirs our emotions, as musical notes arouse the side of our brain that stirs feelings, attention, and focus.

We want to present from these topics what should be taken into consideration when creating the ideal soundtrack for your video, so that it becomes an element that helps in the success of your production.

Prepare the paper and the pen and good reading!

Set the mood for music

Music directly hits the brain side that processes emotions. Thus, the director and the screenwriter must define what emotion they want to get through with the scene in question.

With this idea developed, it is possible to choose the music that creates the mood according to what was written in the script. The product publisher should also be involved in this choice to indicate the best times to insert the song.

To give a mood of relaxation, music with a calmer rhythm, which refers to the sounds of nature as calm waters, breeze beating the leaves. If the mood is mysterious, you might want to use higher sounds, stronger winds, slamming doors or creaking floors. Rhythmic drum sounds, carnival, and growing rhythms are good options for conveying sensations of action and adventure.

Music as an ally at the speed of the plot

In addition to the mood, music helps set the pace of your video. So make choices that are true to the speed you want your product to have. Good editing of the soundtrack can catch the viewer throughout the movie, making him embark on his story.

There is also the possibility of using musical themes that could be different from the mood, such as calm music in a violent scene, but this way ends up catching the public’s attention.

Understand your audience profile

The soundtrack of your video cannot be chosen just to please the taste of the film’s director or producer. The authors of the work must understand which profile of the audience they wish to interact with, and which style of music best communicates with them.

Research the styles of music that are succeeding, but do not detract from the characteristics of your work.

Also be sure to search the music apps, which often feature lists of most played or downloaded, to give you an idea, as we don’t recommend using the hits of the moment on the soundtrack without purpose.

If possible, seek professional help

Music producers and songwriters can be great allies when choosing the best soundtrack for your video. These music professionals should understand the message you want to convey with the story of your video and plan which style of music is most suggested for this wedding.

If you can get a composer or musician willing to create your soundtrack from scratch, you can have a more original soundtrack and a better dialogue with the ideas of your movie. Consider including this cost in your budget, it may be interesting.

Beware of the hits of the moment

Using a well-known and successful song right now can be seen as an easier way to connect with your audience when watching your video. However, this output can be dangerous and impair the diffusion of your movie.

First, the hit, as it is well known, can divert the audience’s attention to itself, away from the message the author would like to convey.

Another problem with hits is dating the video. Since every hour a new hit gets the taste of the audience, your video can be forgotten next summer or even the following month, because it is very associated with a hit song.

But the biggest concern should be the copyright of the work. Because they are well-known, platforms such as YouTube quickly remove works that use known music from their files for lack of authorization to use.

Do not disrespect the copyright of works

It’s not because the song you choose for your soundtrack matches your story and captured images perfectly that you can freely use that song.

Check with sound and image regulators (such as ECAD) if those songs are already in the public domain, or if permission is required from authors or their heirs.

Improper use of a song in your soundtrack can damage your movie’s career, including prohibiting its performance.

Free and paid trail banks may be the solution

To avoid copyright issues for your soundtrack, if you can’t get a songwriter to do an unpublished work, you can buy music from online databases.

There is also the possibility of using material placed in free archive banks, which greatly reduces your budget spending.

Youtube has its own free audio bank that indicates works that can be used freely, separated by genre, inspiring mood and instruments used.

This bank also has a good sound effects library to use in the video. There are more than 150 files that can be used freely. This library is located in the video manager’s side menu and allows the user to listen to the track before downloading to see if it fits the filmed material.

Other programs with free files are Free Music Archive , Bensound or Open Music Archive .

Beware of audio quality and volume

For the soundtrack in your video to cause the emotion you want, you need to be careful when capturing and editing the sound. Do not use poor sound quality or poorly made recordings, as they may disrupt the understanding of the mood you want to pass by placing this song, giving an impression of poorly made product.

Believe me, bad movies are much more talked about than good movies!

In addition to the quality of the material, you need to pay attention to the volume of the soundtrack added to the video, so that the mood that was idealized with the inclusion of that song is maintained.

A poorly tuned volume may lead to misunderstanding other sounds or dialogues important to the scene or not listening to the music chosen by the director, publisher or even music producer of the work. Too loud volume bothers the audience and should be avoided unless this is the aim of the director.

How to edit quality work

All audio other than the sound captured at the time of recording is included in post production. This process must be performed very well to ensure the quality of your final product. This is where the soundtrack is included.

Today, this production step can be done on various platforms, on the computer or even on your smartphone. Just choose the ideal program to finish your movie. Many of them are free or inexpensive to use.

For those who prefer to use their computer to finish video, the most commonly used programs are Windows Movie Maker and iMovie, for those who use Mac computers. Both programs are simple to use, making it easy to include music and effects in your videos.

Currently it is possible to finalize the videos on the same smartphone that makes the capture of the material. Programs like Viva Video and Video Show, which run on two major mobile phone operating systems – iOs and Android – let you quickly and securely add audio and edit images on your phone.  

What if my video is an institutional production?

Institutional products aim to present a company, its products and services, to internal or external audiences. But they don’t necessarily have to be serious and funny. With creativity, you can create a video for a serious company or institution with creativity without falling into sameness.

Consult with senior managers and even employees to find out which image the audience perceives to be reached. They can indicate if there is any song or sound that refers to the company’s memory, creating greater empathy with the audience.

Depending on the purpose of the video, even neutral songs can be used just to create a mood for the video by following the text said by the character.