A small business has a limited budget and hence, they cannot afford to gamble with the funds or the funding that they have received. They unfortunately have no choice but to sustain even on what they have and trust us when we say this, they often end up doing well. But then, not all small business are able to get their brand out in the open to be able to grow and this is because they do not know how their brand should be represented. Taking websites for example, small businesses often make the mistake of not getting it developed properly. However, we recommend hiring a good Brisbane marketing consultant or an agency to do the job. But, can you really get so much out of an agency to get one of the best small business websites?
Of course you can.
When it comes to small business websites, you should be able to give a clear brief to the design team to get it done. Your creative brief should take more time than the initial cut of the design. Your brief should include the brand identity rules, the brand guidelines, suggestions, some benchmarks if possible, a list of features or some unique experience that you want the people to have. Even though it is a small business website, you can try having user journeys defined so as to ensure that you are able to provide a unique and great experience on your website.
But even that is not all – you cannot let it stop there. When you have shared the brief with the design team, try and help them figure out what you want and ask for quick revisions in the best possible manner. Quick revisions will help you to close the process as soon as possible so that the development team can move in and start working on the platform to get the design changed into a real website. You need to remember- do not hesitate to ask anything or discuss your experience. The more you are able to tell the team, the better result they will be able to provide you with.
Hiring a Brisbane marketing consultant for small business websites is actually a smart move to go for. Once you are done with the design brief, the design finalization and the development part, you can still ask the team to help you out in maintaining the website for the days to come.