“Expanding the middle class is becoming more aware of the healthy lifestyles and this is giving way to the athleisure trends in the Indonesia Sportswear Market”

Analysts at Ken Research in their latest publication Indonesia Sportswear Market Outlook to 2023 – By Category (Running, Badminton, Football, Futsal, Basketball, and Others), By End Users (Men, Women, Children & Teens); By Distribution Channel (Stores based Retailing & Internet Retailing); By Sports Inspired and Performance-Driven Apparel and Footwear” believe that an increasing number of retail stores, increasing penetration of social media, collaboration based promotion, cost effective production will collectively drive the market revenue in the near future. The market is expected to register a positive CAGR of 6.6% in terms of revenue during the forecast period of 2019E–2023E.

Among all sports activities, running has been seen as the most preferred choice by the majority of the Indonesian population. Major brands for running footwear and apparel in Indonesia are Adidas, Nike, Skechers, Reebok, Diadora, and others out of which the most popular is Adidas.

Apart from that, badminton has been one of the most popular sports. Indonesia has some very prominent players playing at an international level such as Marcus Gideon, Kevin Sukamuljo and others. The various accessories and apparel required in badminton are bags, hydration gear, elbow support, headbands, towels, shorts, skirts, t-shirts and others thereby, driving the sportswear accessories segment in Indonesia.

Government Initiatives: The government of Indonesia has taken up many initiatives to raise the awareness, willingness and to increase the capability of all Indonesian to live a healthy life at the highest level. The Healthy Indonesia Program which targets to improve the health outcome and nutrition status of all Indonesians through efforts in healthcare provision and community empowerment that are supported by both financial protection and healthcare equalization.

Increasing Social Media Penetration and its Influence: It has been estimated that there are about 415 million internet users in South East Asia as of 2018. This is in comparison with North America and Western Europe that have 346 and 183 million internet users respectively. Given that Indonesia is the 4th most populous country, South East Asia’s internet usage is driven by Indonesia’s 150 million internet users. Indonesians spend an average of 8 hours 36 minutes online every day, while the global average was observed at 6 hours 42 minutes. Out of this, 3 hours 26 minutes is spent on social platforms daily. With such wide reach of the Internet in Indonesia, the companies are marketing their sportswear products through collaboration with the social media influencers. The consumers are also accepting such an approach as they are looking for more personalized advertising. Such an approach is pushing athleisure trends.

Key Segments Covered:-

By Type of Products


By Footwear End Users



Children & Teens

By Type of Product Categories

Sports Inspired Footwear

Performance Driven Footwear

By Footwear Sports Category






Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)

Apparel and Accessories

By Apparel and Accessories End Users



Children & Teens

By Type of Product Categories

Sports Inspired Apparel and Accessories

Performance Driven Apparel and Accessories

By Apparel and Accessories Sports Category






Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)

By Channel of Distribution

Stores based Retailing

Internet based Retailing

By Region

Jakarta (Includes City nearby Bogor + Depok + Tangerang + Bekasi along with Bandung, Yogyakarta and Surabaya)


Others (Kalimantan Barat, Kalimantan Selatan, Kalimantan Tengah, Kalimantan Timur, Kepulauan Bangka Belitung, Kepulauan Riau, Lampung, Maluku, Maluku Utara, Nusa Tenggara Barat, Nusa Tenggara Timur, Papua, Papua Barat, Riau, Sulawesi Tenggara, Sulawesi Barat, Sulawesi Selatah, Sulawesi Tengah, Sulawesi Utara, Sumatera Barat, Sumatera Selatan, Sumatera Utara and other small provinces)

Key Target Audience:-

Sportswear Manufacturers

Sportswear Industry Investors

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered in Indonesia Sportswear Market:-

MAP Active






Others (Berca Sportindo (League), Diadora, Speedo International and Columbia)


Men Sportswear Market Indonesia

Women Sportswear Market Indonesia

Children & Teens Sportswear Market Indonesia

Online Sales Athletic Apparel Indonesia

Athletes Brand Endorsement Indonesia

Indonesia Performance Driven Footwear Market

Performance Driven Apparel Market Indonesia

Indonesia Futsal Sportswear Market

Indonesia MMA Sportswear Sales Market,

Indonesia Extreme Sports Accessories Market,

Indonesia BMX Sales Market

Indonesia Swimming Sportswear Sales Market

Gymnastics Footwear Sports Market Indonesia

For More Information On The Research Report, Refer To Below Link:-

Indonesia Sportswear Market Outlook

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Contact Us:-

Ken Research
Ankur Gupta, Head Marketing & Communications