The report titled, “Malaysia Education Market Outlook to 2023 – By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education Market” provides an overview on the industry revenue with prime focus on K-12 Private Education Market, Higher Education Market and Test Preparatory Market.
The report also covers future outlook and projections analysis along with SWOT analysis, analyst recommendations and investors’ perspectives highlighting the success factors for penetrating the market. The industry report has been analyzed on the basis of the major players, government regulations, enrollment and popular courses, emerging trends and future outlook. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years.
Malaysia Education Market Overview and Size
Malaysia aims to become the hub for higher education. The country has a target to enroll higher number of international students in the next 5 years as compared to 2018. Malaysia’s Gross Enrolment Ratio in 2017 in tertiary level education was of 41%, which is higher than most of the Asian countries, and higher than the world average. Number of private schools and universities are higher than number of government and government aided schools and universities, which indicates the government’s motives to diversify and widen the education sector by permitting private players to enter and run the industry. Malaysia is increasingly becoming a globally preferred destination for higher education owing to its world-class quality of education and reasonable cost of living.
By Sector (Higher Education, K-12 Education, E-Learning and Test Preparation Education)
Higher education industry has dominated the market in terms of Revenue in the year 2018. Private universities charged the highest fee amongst all the educational institutes in the overall industry and their fees have been rising sharply over the years, thereby leading to a surge in revenues over the years.
Better quality and global perspective to education in international schools led to higher enrolments in these schools, consequently leading to K12 industry contributing significantly to the overall market in the year 2018.
Declining number of test takers and preference of institutes to move students to Singapore has led to the fall in share of revenues for the test preparation industry in 2018.
Malaysia Higher Education Industry
With a multi-ethnic population of about 31.62 million, Malaysia has 477 private higher education institutions, of which 53 are private universities and 36 are private university colleges. Malaysia is also home to 10 foreign university branch campuses, which serves the purpose of turning Malaysia into a regional higher education hub. These HEIs offer a wide range of tertiary qualifications at affordable prices.
By type of Universities (Government, Private and Other Universities): Out of the total number of people enrolled for higher education in the country in 2018, majority was enrolled in private universities. The higher percentage of enrollments in private universities than that of public universities is because private universities provide opportunity and access for local students to enroll in the courses of their choice whereas public universities have limited seats. Public universities have more stringent policies in terms of admission, which is absent in private universities.
By Gender (Male and female): In general, females have been observed to have higher enrollments than males, despite male population being higher than the female population. This is mainly due to the fact that females are observed to crack entrance exams of universities more than males can; hence they secure admissions to higher education institutions more than their male counterparts.
Malaysia K-12 Education Industry
The Ministry of Education played a significant role in augmenting the industry revenues during the review period by enforcing the Malaysia Education Blueprint in 2013 which defined the course of education reform over the next decade. It has mandated universal access of education to children and has an ambitious goal of ensuring full enrollment of all children from preschool to upper secondary school by 2020.
By Type of Schools (Public and Private): The overall K-12 education industry in Malaysia has been majorly captured by the public schools operating in the country. There were 33,089 public schools in the country by 2017. The growing demand for better quality education in the country has made private players to tap this sector over the years. The total number of private schools in the country has been evaluated at 10,192 in 2017.
By Level (Primary, Intermediate and secondary): Primary education has accounted for the highest share in the total revenue of K12 industry during 2018. Second largest share has been gathered by lower secondary education. Upper secondary level has contributed the least in the total revenue during 2017.
By Teacher Enrollments: Maximum teachers were hired in national primary schools. This is because maximum students in K12 were enrolled in primary level. Total teachers in government and government-aided schools are reported to be 421,259 in 2017 out of which the maximum taught in secondary schools.
Malaysia Vocational and Technical Training Industry
By Teacher Enrollments: Maximum teachers that were enrolled to various training institutes in Malaysia were in vocational colleges. Technical and vocation education held a low share in total school enrolments in 2018. This is a relatively low number; therefore, there exists a vast market to be tapped into. The government is promoting vocational and technical skill sets.
By Students Enrollments: In 2017, maximum enrollments were found to be in civil engineering and enrollments by males constitute a dominant share of all students in 2018. For 2017, the highest enrollments for technical education were projected to be in Perak area; therefore this appears to be a profitable market for expansion of more technical institutes. In 2017, civil engineering held the maximum share amongst all the fields of technical and vocational education.
Malaysia Test Preparation Industry Segmentation
The overall enrolments in the Test preparation industry in Malaysia has been declining in the past few years. As more and more universities are setting up their branches in Malaysia and as Malaysia is slowly moving to become an Educational Hub, students do not have the incentive to go abroad. In the future it is expected that, the overall share of the test preparation industry is expected to decline. IELTS is preferred more than TOEFL and GRE is preferred more than GMAT.
By Type of Tests (SAT, IELTS, GRE, TOEFL and GMAT): Maximum students were enrolling to undertake IELTS in 2018. This is the highest in terms of enrolments, owing to the fact that this exam tests proficiency in English and Malaysian students sit for this exam to be at par with global communication skills. Although the highest share of enrollments were from IELTS, but GRE contributed to the highest share of the pie to revenues in 2018.
Malaysia Education Market Future Outlook and Projections
The Malaysian education industry is expected to grow at a CAGR of more than 6% during the period 2018-2023. The allocation of USD 14.33 billion to education sector of the country in the 2018 annual budget is anticipated to cause the development of education industry during the projected period, thereby leading to the growth of all sectors. The rise in number of private universities and foreign universities of Australia and UK with branch campuses in Malaysia, as well as higher influx of foreign students is expected to be one of the major growth drivers of revenue in the outlook period.
Key Segments Covered
By Malaysia K-12 Education Market:
Level of education (Kindergarten, Primary and Secondary Schools)
Ownership of schools on the basis of various levels of education (Public and Private Schools)
Gender in various levels of education (Male and Female)
By various regions on the basis of number of enrollments
Number of schools (Public and Private)
By Malaysia Higher Education Market:
Type of Universities (Public and Private Universities)
Gender (Male and Female)
Academic Degree (Bachelors, Master’s and Diploma)
By Nationality (Domestic, International students)
By Vocational and Technical Training Industry:
Gender (Male and Female)
By Malaysia Test Preparatory Market:
Types of Tests (SAT, IELTS, GRE, TOEFL and GMAT)
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Key Target Audience
Private K-12 Schools
Test Preparation Institutes
Private Vocational Training Institutes
Investors in Education Sector
Malaysia K-12 International Schools: Cempaka International Schools, Sunway International Schools, Tenby International Schools, GEMS International Schools,
Regent International Schools, Mont Kiara, St. John’s International Schools, The International School of Parkcity, Global Indian International Schools.
Higher Educational Universities/Colleges: Universiti Teknologi Mara, Universiti Teknologi Malaysia, Universiti Islam Antarabangsa Malaysia, Universiti Utara Malaysia, Universiti Sains Malaysia, Universiti Putra Malaysia.
Test Preparation: Manhattan Review, Manhattan Elite Prep, Benefit Prep, ELS Malaysia, Inspire Education
Key Topics Covered in the Report
Malaysia Education Industry Size
Malaysia Education Industry Future Outlook
Malaysia K-12 Education Industry
Malaysia K-12 Education Industry Segmentation
International Schools in Malaysia
Trends and Developments in Malaysia K-12 Education Industry
Competitive Landscape of Malaysia K12 Education Industry
Malaysia K-12 Education Industry Future Outlook and Projections
Trends and Developments in Malaysia Test Preparation Industry
Competitive Landscape of Malaysia Test Preparation Industry
Malaysia Test Preparation Industry Future Outlook and Projections
SWOT Analysis for Malaysia Education Industry
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Ankur Gupta, Head Marketing & Communications