In today’s fast-paced, technology-oriented world, where everything keeps on being more sophisticated, Google the most widely used search engine is also becoming more sophisticated and faster than before, so it is extremely crucial for the Delhi SEO experts to stay informed on the most important ranking factors.

Over the years the ranking factors have been changed by Google which also led to the change in the SEO requirements, and it is quite hard to keep up with the latest developments.

Well-optimized sites get more traffic over time which means more sales and leads. Without SEO, searchers won’t be able to find a particular site.

For better results and optimization Google does SEO ranking based on some factors. Before we discuss the important factors let’s see how Google rankings work. First, let’s try to understand the basic concept.

1. What is SEO and SEO ranking?

SEO stands for search engine optimization.
In SEO, ranking refers to one’s content’s position in the search engine result pages. Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions. Appearing on the first page within the top 10 results is also highly beneficial as 95% of people never make it past the first page.

2. How Google checks SEO?

First, Google’s search bots visit the web pages.
Second, they add correctly optimized and crawlable pages to index and catalogue them.
Third, when people search Google, it shows the most appropriate results based on the search items they enter.
At that point, one has to rely on their web page titles and meta descriptions to get searchers to click on their link and visit their site.

3. How does Google search ranking work?

When a person wants to look for some information he/she either types or say the words related to their work. They are called keywords. Search engine rankings are more than just the keywords; they are also the quality of information.

According to Google’s own search quality ratings, it checks for the factors like:
• Purpose of the page.
• Expertise, authority and trustworthiness.
• Content quality and amount
• Creativity
• Website information and information about the content creator
• Website reputation and content creator reputation.
• Security of the page
These go into its ranking algorithm and help to determine SEO ranking.

4. What is On-page SEO and Off-page SEO?

One should be familiar with these two terms that are On-page SEO and Off-page SEO for better maintenance and optimization of their page.
On-page SEO refers to the factors on one’s own website that the creator can optimize such as the underlying code and the content.
Off-page SEO refers to the action taken outside of the creator’s website to affect the creator’s site’s trustworthiness and authority by building the right inbound links and social signals.
On-Page SEO and Off-Page SEO are included in the top SEO ranking factors.

So these are the basic concepts and few points on how Google ranking works.
Now let’s see what the most important factors for SEO ranking are:
• A secure and accessible website
• Speed of the page
• Mobile-friendliness
• Domain age, URL, and authority
• Optimized content
• Creativity
• Relevant information
• Technical SEO
• User experience
• Links
• Social signals and brands
• Real business information

So that’s it, here are the few most important factors that determine the SEO ranking in today’s era. You can consult to SEO Expert in India (https://www.sandeepmehta.co.in/services/seo-expert-india/). They will guide you and also perform SEO optimization on your website.