Shaped liquid cartons serve multiple purposes that can be enhancing shelf life, better distribution and supply, and providing marketing edge. Shelf life is considered a very crucial aspect of packaging which further drives the distribution and supply of any product. Shaped liquid cartons are used for liquid products to minimize liquid waste and cut back on delivery frequency. They are tamper-proof and generally come with tamper-proof seals that significantly contribute in the demand of these cartons. Shaped cartons enable better storage with stacking and efficient space utilization. These factors on a whole positively impact the market growth of shaped liquid cartons. Latest Fact.MR report indicates towards promising market growth of shaped liquid cartons market with growth rate more than 6% which will add 2500 more units to the total quality of 2018.

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Cartons are light weight

Plastics are generally used in all types of packaging for all kinds of food products like solid and liquid food. Variety of plastic types have emerged with new applications that offer different features like cost-effectiveness, lighter weight, corrosion resistance and greater electrical & thermal properties. These add-ons on plastics drive the shaped liquid cartons market.

Distribution channels play vital role in driving sale of any product. Retail industry in developing economies like China, India and Malaysia has exhibited significant transformation with emergence of multiple formats like super markets, online retail, hyper market and convenience stores. Multiple factors like increased disposable income, less time in kitchen and fast life style impact the consumption of packaged food and beverages. Consumers are diverting their focus towards convenience foods which increases the demand and market of packaging formats like shaped liquid cartons.

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Shaped cartons help in advertising

Shaped liquid cartons are viewed as marketing and advertising tool. These cartons help to differentiate any product and create brand awareness. Major stake holders are actively involved in brain storming to develop innovative and unique packaging shapes to suffice the requirement of brand owners. For instance, first aseptic milk carton bottle in the world was introduced in tetra packs. Choice of the packaging shape as tetra pack was to propagate easy handling and pouring of milk. On top of it, tetra pack also offers cost-effectiveness and environmental advantages. SIG Combibloc Group Ltd. has manufactured a new innovative packaging known as combi shape carton packaging where different components are shaped to give a final shape to the packaging.

Innovative product is the key strategy of global shaped liquid cartons market to gain competitive edge. Many industry leaders are exploring developing markets like India and China to expand their business. Prominent stake holders in global shaped liquid cartons market are Tetra Pak International S.A. and ELOPAK AS.

Plastics are facing flak across the globe for their negative environmental impact like carbon emission. Governments are taking strict actions to reduce carbon emission and are forming stringent regulations for every industry. Packaging solution providers have started using eco-friendly packaging products to create shaped liquid cartons.

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