“On the back of increasing Indian expat population and increasing test preparation institutes in UAE, the test prep market has experienced moderate growth in 2018.”

Strategic Location

UAE is the third most attractive destination for good paid jobs after Russia and U.S.A. Indians are shifting to the emirates because of world class infrastructure, low crime rate, lenient tax structure and bigger employment opportunities. Indian expats typically save most of their earnings through employment benefits on accommodation and transport, and income tax free provisions of the UAE. Construction sector is very important part of the country which is responsible or growing unskilled or marginally skilled labor force from India.

School partnerships with institutes

Many institutes such as MNR Institute are partnering with Indian schools and are holding classes in the school after the school premises as a part of their promotional strategy. Separate packages in the name of the institutes are even offered by the schools that can be added in addition to the school fees.

Increasing enrolments

Many new test prep market players and Indian schools have entered in the year 2014-2016 that have increased the penetration rate and students enrolments in the test prep centers in UAE. Online portals, smart classes and e learning solutions provided by the institutes are helping to cater of the students who physically can’t visit the institute. Also, more branches have been opened in various locations to remove the hassle of transportation and to address the students of every location in UAE thereby, increasing the total enrolments in the test prep market.

Fee structure

The test preparation industry in UAE is facing stiff competition in their pricing policy due to the emergence of new Indian players such as Resonance and MNR institute which are keeping their prices close to Indian standards and providing stiff competition to already established local players in the market.

Analysts at Ken Research in their latest publication “UAE Test Preparation Market Outlook to 2023 – Driven by Increasing Indian Expat Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New Institutes” believe that the UAE pre engineering and medical test preparation market is expected to grow at a moderate rate due to increasing expat population in UAE and upcoming demand of more doctors in the country. The enrolment in coaching institutes is expected to grow at a CAGR of 3.7% during 2018-2023.

Key Segments Covered

UAE overall Test prep market size

By Enrollments

By Revenue

UAE (pre engineering and pre medical) test prep industry size by enrollments

Dubai Test Prep Market

Abu Dhabi Test Prep Market

Sharjah Test Prep Market

Foundation Courses (Grade 9-Grade10)


Abu Dhabi


Institutes Covered (Offline Players)

Meccademia Institute

Ascentria Institute

Stree Resonance Institute

MNR Institute

Excelencia Institute

Career Launcher Institute

Knowledge Planet Institute

Online Players Covered


Emedical prep



Key Target Audience

Test Preparation Institutes

Online tutoring Companies

New entrant in Indian Schools in UAE

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Key Topics Covered in the Report:-

Online Test Preparation Market

Test Preparation Market

Entrance Test Coaching UAE

UAE Indian Schools

UAE Online Tutoring Market

UAE Online E-learning Market

UAE Test Preparation Market Size on the Basis Of Revenues

Indian Schools in UAE

UAE Home Tutoring Market

K-12 Coaching Market UAE

Emiritisation in Dubai

Major Institutes for IIT in UAE

Major Institutes for NEET in UAE

UAE Ascentria Enrolment

UAE Meccademia Coaching

Foundation courses in Dubai

Foundation courses in Sharjah

Foundation Courses in Abu Dhabi

Online platforms popular in UAE

UAE Askiitians

For more information, refer to below link:

UAE Test Preparation Market Outlook to 2023

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Malaysia E-Learning Market Outlook 2023 – By Technology (LMS, Smart Authoring Tools, Smart Classes) and Content (Multimedia, Online Test, Open Courseware, Simulation Content), By End Users (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)

Contact Us:

Ken Research

Ankur Gupta, Head Marketing & Communications

[email protected]