Finding a consultant on whom you can leave the responsibility of your company’s SEO is not an easy task. Although, the market is full of SEO companies that promise you high ranks and high traffic still, only a few of them can actually do all of this properly.
Considering this, searching the right SEO consultant has become a nightmare for many business owners. If you are also going through this phase, then you should use the given ways to find the best SEO consultant for your business:
- Set your Objectives:
First of all, you should sit with your team and have an open discussion on the goals that you want to achieve through your company’s SEO. Not every company needs the same thing from SEO, and everyone has different objectives for which they take help of SEO.
Some of the common goals which every company have in mind are:
- Getting website visits from a specific group of audience.
- Boosting the revenue and profits of the company.
- Improving the brand image through quality content.
- Boosting downloads, subscribers, and sign-ups.
Find out all such goals that you may wish to achieve. Having clarity of goals will assist in finding the right consultant.
- Create a List of Agencies/Consultants:
You should have at least a list of 5-10 consultants, to begin with. Having more options would be better for finding the best SEO agency. If you will start with only 2-3 agencies, then you won’t be having much choice.
You can take the help of internet for this purpose. Perform a localized search to find the agencies near you. It will also help you in knowing about their ranking and how they are managing the website. You can also take referrals from other companies or maybe your competitors.
- Evaluate their Website:
Now that you have the list of agencies that you have shortlisted for hiring, you can get into in-depth research. Before scheduling an interview or meeting, you should visit their website and check their SEO efforts. Their website should shout out that they are expert in their field. If it doesn’t, then they can seldom do anything good for your company or website.
Check their ranking, homepage, about page, blog page and other important sections of their website. It will also assist you in gathering information about their clients with whom you should talk to know about their personal experiences with these agencies.
- Have a Clear Conversation:
Fix a meeting with the final shortlisted agencies to have a face to face conversation. It’s very important to keep everything transparent from your side as well. Tell them about your company, your requirements and your budget clearly. You should convey your expectations so that they can also tell what’s possible and what’s not.
Don’t get so influenced by any agency that you become ready to compromise some of your goals. Finally, select an agency only if you both are on the same page and things are getting good between you two.