In this day and age, sports sponsorship is seen as one of the most popular and most versatile type of marketing. If you’ve been thinking about investing in it in order to elevate your brand, now seems to be the perfect way to do so. And in case you’re not convinced just yet, here’s why sports sponsorship is great for your brand.
Builds brand awareness
There’s no need to say that sports are extremely popular at the moment. More and more people enjoy watching sports games with their friends and family, and it doesn’t seem like this is going to change anywhere near in the future. This means that driving marketing when they’re most engaged in sports is a great idea. Whether you end up putting your logo on the team’s jersey or on signage inside the stadium, it’s impossible for it to go unnoticed. In fact, just a few signs can generate thousands of views, depending on the size of the event.
Obviously, by investing in sports sponsorship, your brand can gain a lot of visibility during games. However, there more to it. People who enjoy watching sports are more likely to remember your brand and interact with it when they’re not watching sports. For example, if they see a link to your website and remember that they saw your logo during a game, chances are they’re going to click on it. Combine sports sponsorship with a good SEO branding strategy and you can expect to see more people visit your website and browse your online store.
Sports is exciting – simple as that. Any brand sports fans can relate to their favorite sports team or an athlete they see as a role model, is perceive exciting as well. As a result, sports fans are more likely to purchase a product they find out about during a sports game than while doing anything else. Just think about how many sports fans buy jerseys of their favorite team. If there’s your logo on it, they’ll actually be excited to promote your brand for you.
Increases meaningful engagement
The whole point of marketing isn’t just to have people see your logo or business name. Instead, you need them to engage in it as it increases your chances of making a sale. During sports games, people are more ready to interact with a brand if they find it to be in relation to their favorite sports or a specific sports team. This is exactly why companies such as Paddy Power casino like the idea of investing in sports sponsorship. In fact multiple betting companies and online casinos end up sponsoring different sports teams every year.
Helps local businesses
For most local businesses, partnering up with local sports team can do wonders for their marketing efforts. Most people feel strong support for their local team and are more ready to buy a product or service from a company that sponsors their team. Let’s say you’re running a restaurant and your start sponsoring a local team. Your chances of having more customers during match day increase significantly. This can turn customers into loyal followers of your brand, which is exactly what you should be aiming at.
Promotes new products
When launching a new product, you need to drive excitement and awareness through as many marketing channels as possible. Luckily, this is something sports sponsorship can help a lot with. So many teenagers see athletes as their role models and are ready to make purchase decisions based on their recommendation. Whether you have an athlete promote your brand on social media or you hire them for a commercial, it can have a huge impact on how your new product is going to be perceived by public.
There are more and more sports fans out there and building your brand through sports sponsorship really is a good idea. With all the benefits described above, there should be nothing stopping you from getting your business noticed as soon as you start sponsoring players, teams and sports events. Still, bear in mind that it’s necessary to execute your sports sponsorship accurately if you want it to have a positive impact on your brand and help you attract more customers.