The immense world of Digital Marketing encompasses an entire dynamic industry, which is constantly changing and evolving. In all this progress, technology plays a fundamental role, so we must keep up with the trends and innovations of digital marketing that flow at all times.
And is that to stand out from the competition we have to innovate, planning strategies that are in tune with what people really want; and therefore with what you really feel comfortable with. Why? Easy, because brands that know how to adapt to new scenarios are able to survive in the market.
It’s about industry-changing trends and the way modern brands position themselves online. Some changes are more relevant, others not so much, but in the end it is vital to stay ahead; For this, it is necessary to understand precisely what behaviors of our clients may or may not affect our marketing campaigns , so that we can apply them as changes occur.
In this context, we have recruited the ten trends and innovations in digital marketing that are being applied the most, and that have given the best results throughout 2020, to focus them on future strategies:
Automation of processes
Today, brands must be constantly available to our customers, without them having to wait days for a response from us. Sounds difficult? But it is not, given the multiple number of activities that we have to fulfill, we have an infallible and increasingly popular ally: automation.
It includes reliable tools, such as chat robots powered by Artificial Intelligence. Messaging has become one of the preferred ways for users to contact brands, and this task is handled perfectly by the “Chatbots”; computer tools that simulate human conversations.
Digital Marketing Trends and Innovations – MKT
Hands holding mobile phone on blurred abstract backgrounds
In fact, many companies are using Facebook Messenger and WhatsApp Business . In them, a Chatbot responds quickly and appropriately to customers.
If someone asks for some type of merchandise, the chatbot responds by sending them a link to the section of the page where what they are looking for is found.
Personalization is paramount
Until recently, just using our clients’ names in email was enough. That changed. Brands need to deliver individualized content, use refined email segmentation, and collect customer data every step of the way.
The best way to take personalization to a new level is through complex data analysis and cross-platform data mining. Only in this way will we be able to differentiate ourselves from the rest, while at the same time establishing an emotional bond that drives the loyalty of our clients.
Digital Marketing Trends and Innovations – MKT
However, the personalization of the ads is also a key factor, to be able to serve our clients all the advertising that is related to their tastes, interests and needs; dynamic experiences created from a predictive use of data that lead to ads “made to measure”.
Virtual and augmented reality
Virtual and augmented reality is no longer just a matter of movies or video games, it is also influencing the consumer’s purchase decision . The interaction between the user and a computer system that simulates a digital environment is involved here.
Today they are part of the trends and innovations of digital marketing , because they are being used by large companies as a marketing strategy to:
-
Promote interaction between the brand and the customer.
-
Enable the customer experience from the digital field and remotely.
-
Present prototypes to an audience.
-
Capture clients interested in the technological field.
-
Make innovation a feature of the brand.
Competitive SEO strategies
Continuously refining search engine optimization or SEO ( search engine optimization ) strategies allows brands to better position themselves and maintain their digital presence.
It is undeniable that SEO changes with exceptional speed, especially when brands seek to rank globally.
Digital Marketing Trends and Innovations – MKT
That is why the future of digital marketing will be in the hands of SEO NYC experts, who have the responsibility and appropriate strategies to provide us with a greater presence in the market, through the analysis of customer behavior, the collection of advanced data and continuous adaptation.
Voice search
Today’s customers like practicality, for a reason technology is so popular nowadays; so voice search to navigate is perfect for them because it makes their work much easier and saves time.
People have less and less time to type the information they need in the search engine of their smartphones, which is why devices like Amazon Alexa and Google Home do it for them.
So brands are almost forced to be on this wavelength, so our efforts should increasingly focus on improving the consumer experience related to voice search.
How? It is not only about improving our content, to reflect the trend of voice search; If not, we can and must use the benefits of Artificial Intelligence, to go far beyond the ordinary.
Social Ads, advertising on social networks
Social networks have unlimited power, to the point that they have become true shopping platforms, and what better way to enter the consumer’s mind than taking advantage of this opportunity to “put ourselves on a silver platter” for them.
It’s simple, a lot of people use social media to explore products, and from the outset it shows an intention or a need. All, without exception, make the most of advertising, developing ad management on their platforms with new formats that in turn allow for very precise segmentations.
Digital Marketing Trends and Innovations – MKT
In other words, betting on social ads is undoubtedly one of the trends and innovations in digital marketing with the greatest impact.
On the one hand we have in our favor that users are predisposed to make their purchases in moments of relaxation and leisure; on the other, we have the incentive represented by the sophistication of formats and segmentations.
Context Marketing
Based on the fact that it is a method in which information is obtained from users, to offer them relevant information at the right time, it is essential to apply Context Marketing in each of the sales stages. The main challenge is to personalize the offers according to each consumer.
With our eyes fixed on this objective, we could experience an increase in important indicators, such as the recurrence of the purchase and the level of recommendation of the clients. The key lies in the strategies and tools for Customer Relationship Management (CRM), where Context Marketing will become more relevant.
CRMs centrally handle large volumes of data, all related to customers; so we can show the right content to the right user at the right time.
Native advertising optimization
Gone are the traditional display ads , today is to spread paid content “in-feed”, which are less invasive for the user. The number of companies that is betting on it is increasing, but it is not something that should be taken “lightly”, it is necessary to guarantee transparency in this advertising format.
Users reject advertising disguised as quality content, so we must adapt and enhance creativity to present promoted content. For what? So that the user accepts our content naturally, knowing that it will be useful.
Read also: Are you looking for web design services
Think about express users
Immediate content could lead the way. The “express users”, those who access the Internet through smartphones are growing exponentially. They enter the search engine of their mobiles at any time and anywhere to receive information quickly and easily.
Digital Marketing Trends and Innovations – MKT
How to make a presence there? Through platforms such as Facebook Stories or Instagram Stories. The point is to merge creativity with the ability to synthesize content, to hook and retain that audience that consumes content quickly.
Finding products from the physical world that are for sale online has become a boom . Whether a user photographs something present in their environment with their mobile or simply obtains an image through the Internet, image recognition technology allows items to be located on the Internet.
One of the technologies that works with this is Google Lens , which helps users to perform generic searches or searches for a purchase purpose. Amazon also has a functionality that identifies products and shows if they are for sale in the marketplace .
Read also: Are you looking for ecommerce website Development Company
For brands that sell online, leveraging these technologies, which is also on Pinterest, is vital.
What to do? Optimize the images that are included in the product sheets: quality, visibility and diversity of perspectives; with the aim that technology increases the possibilities of recognition from an image uploaded by a user.
