SMS or short service messaging is a part of the service provided by phones, internet friendly devices, and mobile phones. It is a standard form of messaging that enables a two way communication between people. Currently though, SMS has gone beyond its traditional role – both as a mode of communication and marketing. Today, it gives a lot of security to its users and consumers. Businesses these days use the bulk SMS service to reach out to all their customers in a single go.

Further to keep the customer data protected, many businesses use the OTP SMS service. Of late, it has been really helpful, because there are less chances of hacking with this method. Though people rarely use SMSes to text each other these days, there are other ways in which SMS has become important in our lives – like security. Here’s how:

2-factor authentication

The use of SMS is there in the 2-factor authentication process that goes a step further with the traditional methods of security. Here, the users are asked to feed two types of information before they gain access to an account. This may include a password and a text message that includes a code. It can be clearly seen that SMS plays a key role here in protecting the private information of the consumer. Businesses can also use this 2- factor authentication process to ensure that their customers’ accounts are not compromised in any way and that their data remains protected. This also helps in building the brand image and track record of the company. It further helps in earning loyalty points from the customers and they trust the brand because they feel secure with it. Hacking has become difficult due to the 2-factor authentication process. Since the phone number is with the user, the text will go to the user only. This way, SMS has protected millions of users till date and many institutions use it. For example – banks, ecommerce websites, visitor access, credit card companies, payment gateways, loyalty management, whitegoods service management, mobile services activation, IOT, among others.

OTP

OTP is known as One-time password and it provides a high level of security. OTPs allow for a one-time login to an account or software and these OTP codes keep changing and have a validity period within which they can be used. Post the validity period, a new OTP has to be generated. For every login, a new OTP is generated and this ensures that nobody has unauthorized access to somebody’s account. These codes too are delivered to the users via their phone numbers, a completely independent system. Thereby denying its access to anybody else (assuming the user has the phone on him/her). Like 2-factor authentication, OTP Integration plays a crucial role in protecting private information of the consumers and helps keep the hackers at bay.

There are many OTP SMS Service Providers in India and they all try to participate in this process of protecting their consumers’ sensitive information so as to gain that trust. A good example in this case is mTalkz. Apart from being a safe and trustworthy company, they also provide several other SMS services and facilities that businesses can make use of.  Moreover, they provide a unique service where enterprises do not need to generate the OTP.  The entire generation and validation process will be done based on an AES 256 encryption.  This ensures that the OTP system cannot be compromised.

To know more about mTalkz, click here!