We are all aware that the prime component of any small business marketing plan is to position its website in search engine results. Search Engine Optimization (SEO) takes into account the working of search engines, the keywords that visitors use in searching, what people search for, and many more factors to produce the best results. So, is it possible to achieve all of this even when you have a small business and flat on a budget?
Yes, indeed!
While starting a new online business, it is important to make sure that the website pops up in the search engine results page (SERP) because the more people visit your website, the more will be the customers. And it is exactly what the website owners want. SEO packages India offered by different service providers worldwide can really help those small ones to the field.
Take a look at some tips for a successful SEO:
1. Use the correct keywords
Before incorporating keywords into the website, you need to be sure about what exactly people search in the search engines concerning the service or product you sell. It is always recommended to opt for specific keywords related to your products and service. This is because there are a lot of sites competing to get on top of SERP, and they would probably be using popular keywords. A lot of sites using the same keywords would be a tough competition and focusing on specific visitors will be a good start.
Let’s understand this with an example. If your site sells pets online, then the popular keyword phrase would be “buy pets online,” and this would probably be used by all the reputed and big online pet stores. So it is always better to make the keywords more specific by referring to exactly what type of pets you sell. How about “buy pomeranian puppy online”?
2. Select the correct SEO package
Select packages offered by the best SEO company that suits you the best. Being a small business owner and a new one to the field, it would be really difficult to make your website comes up on top of SERP because there are almost 250 factors that search engines like google take into account while ranking sites and cracking it all on yourself will take a lot of time, strain and effort. It is at this point that the SEO packages come for help.
Here are a few points you may like to consider while selecting an SEO package.
1) Find packages that fulfill your expectations about your business.
2) Get knowledge about some of the basic ranking factors of search engines.
3) Consider the duration of the package.
4) Look for the best package provides than going for the first one you find.
3. Check the keyword intensity
It is important to make sure that the website does not contain an overdose of keywords or keyword phrases. Search engines like Google look for content relevant to the keyword and not simply content with more keywords or that has the presence of keywords. It is always good to keep the keyword density between 1% to 4%. This simply means there should be 1-4 keywords per 500 words on the website.
It is also important to make sure that the keywords are placed in the right position. Having keywords in the title of the article or content is always a plus and having it incorporated as subtitles will only add to the benefit. The keywords should also be spread throughout the content, which can be in navigation bars, URLs, etc. this way then the search engine algorithms will read your content as highly relevant to the keyword.
4. Ensure Correct Use of Hyperlinks
Hyperlinks take you to other pages when clicked on it. Using these hyperlinks within your web content will increase the site’s rank in SERP because then the search engine will consider it as helping to expand upon the information the searcher is looking for. Turning keywords into hyperlinks is the best possible way to do this. The hyperlinks can either take the searchers to another part of your site or to some other site that gives a detailed explanation. Additionally, you can also link with other websites to do this.
5. Go for engaging and fresh content
To increase the number of people visiting your site, it is important to make sure that your site is loaded with fresh and engaging content, as search engines prefer to give information that is up to date to its searchers than outdated ones. This doesn’t mean that you should go on reposting the same content, but that you should always post newer contents that are relevant and connected to your product or service. The content should also be engaging, and the tone should match with the product you are selling. Content for an online teaching site and online clothes store cannot look alike.
Activities you must not ignore –
Irrespective of whatever the package you select, there are a few things that are considered mandatory for every business when it comes to practicing the best SEO.
1) Do local business listing
2) Encourage customers reviews
3) Stay active on social media platforms
You may like to choose all or only the ones that suit your SEO marketing plan. We recommend consulting an SEO expert to help you choose the best ones. We hope these tips help you ease the journey to stay visible where your customers are looking for you the most – The Search Engine!
