WordPress has come a long way from a blogging site to building a platform for all websites. WordPress has several features that make sites using WordPress better on Google. And there are plenty of options to customize it to your liking. Some of the notable features of WordPress include:

  • Straightforward to customize metadata: Metadata is what appears to the user when your page appears on a scan. WordPress makes it easy to write and preview your content.
  • Code knowledge is not needed: This is one of the best features you need not be a coder because WordPress creates HTML that is comprehensible by search engines.
  • Permalinks are customizable: Permalinks are the full URL for the webpage that this site lets you edit!

Having said that it is important to understand that it isn’t any magic wand you will still need some features to get a better SEO rank or you could reach out to one of the best SEO companies in Toronto like NextGen Global Services Pvt Ltd. Here are some pointers to help you in your SEO journey with WordPress.

1: Theme Choice:

The theme of your site is as vital as any other factor because it will decide the speed of your site which in turn will determine the loading time of your website. The good thing is that there are specific themes for better SEO which are referred to as SEO friendly. Therefore while choosing a theme be careful to opt for a feature that enables better SEO for example new heading tag options.

2: A Dedicated SEO Plugin:

Plugins are small pieces of ready install software that add new features proving new functionality to your website. There are particular plugins to aid in improving your site’s SEO.

3: Building External and Internal Links:

This is a way for you to show how valuable your content is to the crawlers or simply to Google. Linking makes the algorithm understand that your content is connected to the already present pages around. The tricky part is you can’t just link excessively and blindly to dead pages or those which don’t serve any value. Linking has to be done with caution and while selecting the linking sites it should be ensured that those add value. Also you have to get linked back too. For this complicated process you should select affordable SEO services in Canada.

4: Unique Title Tag and Meta Description:

Optimizing your metadata won’t be hard as you can find the plugin easily under Add a post. A sitemap will help the search engine see how well your site is organized but it won’t allow them to make sense of your site, for that you will need heading tags. There are several formatting options available that you can apply to section headings.

5: Build Content Around Keywords:

If you are familiar with the basics of SEO then you might already know it’s relevance. It’s a healthy practice to start writing only after you have researched for the relevant keywords and your content is authentically built around the keywords. You should avoid keyword stuffing because it makes your content seem spammy. Keywords should be used well within the heading and subheadings.

 Conclusion:

WordPress can be a great tool to aid your SEO ranking if used properly.