Do you know how many people in the world use the internet today? It’s around 4.57 billion people! Yes, you read that right. All these people stick to their screens for several hours in a day and explore the vast online world. And, this is exactly what moved “marketing” to the “digital” side! Because of course, what could be a better way to reach out to this many people all around the world! Digital marketing has done wonders for businesses, making them set benchmarks and become successful. With this online way of connecting to the audiences, come different trends now and then that drive fantastic results if followed the correct way. 2020 has also started with a bunch of trends that’ll inevitably be followed all year long. Let’s dig into some of them below.
Video Marketing
The most fantastic way to promote your brand or products to the consumers is by videos. It catches attention and tends to leave a more lasting impact on the customer’s mind. Video marketing strategy is fundamental to reach out to your audience in a much better way and to propel them towards you. The videos need to be simple that deliver your messages in the simplest possible way and is easy to understand. This way of promotion connects you to your target audience on another level and is an essential component of your marketing campaigns and strategies for sure!
Artificial Intelligence (AI)
Artificial Intelligence refers to machines thinking and performing actions like humans. These machines can even learn to behave in a particular way and contribute to problem-solving. The world is gradually moving to become more and more equipped with artificial intelligence easing off the tasks. This excellent technology has been an absolute stunner in digital marketing, improving the services provided to customers and by exceptionally optimized user experience. A lot of organizations are adopting AI today to get their chores done in much lesser time and without much human resource. The end of this year may see this technology to have taken over massively and people and organizations relying on it a bit more than usual.
Programmatic Advertising
Reaching out to the right audiences is extremely important to get things done correctly in digital marketing. Hundreds and thousands of sites and pages are viewed on a variety of channels in the world by different types of audiences. Programmatic Advertising automatically connects the advertisers to their target audiences at the most desired platforms. It picks out the data of the people, sort through it and delivers the advertisements to the audiences that would really want to see them. Going with this splendid tech to connect to the consumers you wish to would undoubtedly bring out the most excellent results for you and your business.
Chatbots
How many times has it been that you are visiting a brand’s page and a message pops up from the bottom offering to help you for any query you have? Almost every time, isn’t it? Most of the times these are chatbots that respond to you and solve your problems in just a blink of an eye via chats. Being an artificial intelligence-based technology, chatbots are meant to provide the customers with a 24/7 service answering them and making them leave satisfied. As 2020 will end, chatbots might have taken over the customer service by 85% helping brands and businesses generating more capital while requiring a reduced resource.
Conversational Marketing
One of the biggest reasons companies and businesses are growing is that they listen to their consumers. Until and unless you don’t look back to see what your customer has to say about your products or services, you would never know how good or bad it was. Conversational marketing is all about being keen to get feedback on how well you did. Getting feedbacks help you get to know about the positive and negative sides of your performance and let you come out with an improved version next time. It only makes you grow and flourish and earn more revenue with upgraded products and services! Conversational marketing has brought about immensely excellent outcomes for many businesses in the market and is so, trending on the top list!
Author Bio
Amy Amelie is a loving mother of two a boy and a beautiful girl, over the years she has gained quite a lot of experience while managing those little whippersnappers and is now writing to share her experience with other moms out there. You can find a ton of her other blogs at TopVouchersCode.co.uk.
