In 2021, google revealed that there would be a google page experience update soon. People love websites that load faster, and several experiments done by Google show that speed is one of the essential factors that drastically improve the user experience.
Want to stay ahead in the competition? Then read on further; we will prepare you ahead of time. Google revealed that it would enhance the core web vitals that exist and sharpen the focus on speed, responsiveness, and visually. So, let’s start with the basics and tell you how you can optimize your site. If you don’t know, then the Houston SEO Service provides the best strategies to optimize your site.
It is vital to optimizing your site as a webmaster or a business owner to keep it safe in the organic rankings after the Page Experience Update comes into action.
Here are the essential ways that will help you to optimize your website for the Page Experience Update:
Core web vitals
Page experience algorithms consist of several things, including core web vitals. To capture user experience numerically, Google takes three aspects of user-centric performance in core web vitals. The Core Web Vitals are all about the recognized page speed.
- Loading (largest contentful paint)
- Interactivity (first input delay)
- Visual stability (cumulative layout shift)
Largest Contentful Paint (LCP): This metric measures time when the page’s main content, specifically the largest text block or image element, loads on the screen. Aim LCP under 2.5 seconds.
First Input Delay(FID): It measures the time between when the user first interacts with your web page, like when they click a link, tap a button, etc., to the time when your page actually responds. To provide a good user experience, aim FID less than 100 milliseconds.
Cumulative Layout Shift(CLS): it tracks the visual stability and measures the score of all unexpected layout shifts that occur between page start loading to its state change to hidden. It is considered a bad user experience, so make sure CLS less than 0.1.
Web pages should be mobile friendly
You should check the essential pages on your site with mobile-friendly tools. Go through all the essential pages and not just the website homepage because the result may differ. This tool offers suggestions, so you should apply that in case your page is not mobile-friendly. You can check your web pages on the bing mobile-friendly test, too, as it will help you identify issues and suggest you so that you can apply it easily.
Optimize sites images
The best way to speed up your website is to offer a better UX and fix your core web vital issues by optimizing your site’s images. You can do image optimization by reducing image file size and adding alt tags, as we all know, but everyone does not know that you can optimize an image by changing its extension to WebP by WordPress plugin. It is a new image format that reduces the size upto 26%, and that’s a lot.
If you are using a WordPress site, it is converted easily with a WordPress plugin; otherwise, you have to use online tools to convert it.
Ensure safe browsing of your website
Your site should not host malware as Google is quick to remove websites from their database that contains malware. You can check your website is safe to browse from google search console you will instantly receive a notification as soon as Google finds any malware on your site.
You have to ensure that your website is not full of ads; you should have limited ads that do not degrade the user experience. Make sure your website satisfies users and does not annoy them with ads and regularly check via search console to keep your site browsing safe.
Improve site speed
Websites that load fast achieve high rankings because they satisfy the user’s intention. Loading time is one of the elements in the core web vitals; the faster the page loads, the better the user experience. When it takes time to load too much, not just google hates that but users also.
As per google, when the load time of a site goes from one second to three, then the bouncing rate increases by 32%. You need to first check how long your website takes to load completely. You can check that from Google’s page speed insights. Page Speed Insights helps you to check whether your website passes the Core Web Vitals assessment test or not.
Also, it displays a set to improve your site loading speed. Make sure your website page passes this test for a better page experience. You will see the suggestions to improve your site speed, and it also displays the estimated savings for each suggestion.
Improve UX design
You need to take every step to improve your user interaction on the website from URL structure to content; everything should be on point.
Prepare unique, actionable, and high-quality content on your site. Your URL should be user friendly, so it is easier to guess your page content from URL structure. Make sure the main content body of the website is quickly displayed and avoid distracting pop-ups. Use relevant images and videos of the website to make it understandable for the user.
Improving the bounce rate and visit duration is also an essential aspect of UX design. Make navigation easier so that users like to browse your site. Also, in website design, include a search button so users can easily find relatable products. User-friendly CTA, site responsiveness, and ADA compliance make your site optimize for page experience update.
Conclusion:
Unlike other search algorithm updates, Google makes sure to inform the webmasters or business owners before launching the update to get ample time to prepare their website suitable to this algorithm. It is supposed to be a revolutionary algorithm that is about to launch in the next year, 2021. Seo Houston service uses these six ways to optimize their sites and help you to make your site ready for page experience update by achieving more leads and higher rankings.
