These days, people prefer online shopping due to convenience, home delivery, return policy, offers, and deals, etc. It has eased down the burden of stepping out of the house and going to shops for shopping. While online shopping, the customers are very particular to go through the details of the product, view the image display, and read the entire recommendation column. No one wants to invest in the products, which are not of good quality. So, image display and product videos play an important part in making the buying decision.

High technology has led eCommerce websites to use high-quality images for the best display of the product. Many use 3d showroom technology, which is an augmented reality-based displaying 3d product visualization giving a realistic look. The consumers want an image that shows every possible aspect of the product. But we all know an image cannot fully satisfy the eyes of the viewer. So, these days the marketers and advertisers have held the hands of product videos to convey the usage or benefit of the product efficiently. A product video has proved to be the best thing to make the customers understand the product. Also, a product video will decrease the chances of product return as the consumers can view the product and zoom into the details.

Following are some of the benefits of 360 product video:

  • Enhances online shopping experience – A product video will help in enhancing the shopping experience. It will create a fun place for the consumer, where he/she can enjoy shopping by viewing the photos and videos on the website. This will help them to make a clear decision as the product will be viewable from every angle.
  • Reduces product returns – A clear video will help the viewer to understand the features and qualities of the product. This will reduce the chance of returning the product as the viewer will focus on the details and then make their mind to buy it or not. 360 product video will help the consumer view it from every side, zoom the product, and clearly understand what they will receive.
  • Competition: There is competition in every industry, and everyone tries to reach above the others. You can also outshine in the crowd by using 360 product video technology and silently reach high. This will help you to keep a competitive edge against others. Also, this will depict how much you are concerned about delivering the right product to your consumers without misleading them.
  • Customer confidence – The product video helps in earning the viewers’ trust, which will build confidence in the consumer to buy the product. Such videos help the consumer to make up their mind and feel assured about the quality of the product.

Above all are the reasons to incorporate the 360 video product on your e-commerce website. According to the research, it is proved that the viewers get induced by viewing the product videos rather than just images. So, enhance the customer’s experience by choosing 360 product video technology.