Nutrition bars have been fast permeating retail shelves in the recent past, with shifting priorities of consumers on healthier diets that have led the preference for ‘organic’ and ‘nutrition-rich’ food products. Nutrition bars are becoming a go-to solution for ‘deskfast’ eaters, and a boon for consumers who prefer convenient first, yet healthy snacks. Food and snack providers are spawning nutrition-rich foods by amalgamating flavor and nourishment packed in convenient formats to capitalize on growing demand.

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There is a significant rise in the consumption of healthy foods and supplements, given the noteworthy measures taken by international bodies for battling health issues such as obesity and overweightness. Research shows that a poor diet consumers across the globe led to the rise in prevalence of chronic diseases worldwide, raising public health concerns and driving the radical shift toward healthy dietary patterns. This has further rubbed off on demand for nutrition-rich food products, thereby favoring adoption of nutrition bars.


A recently compiled study of TMR helps understand the present scenario of the nutrition bars market, while the forecast figures deduced allude the prospective picture. The global nutrition bars market was valued upward of US$ 1,600 Mn in 2018. The changing consumption patterns, and the rising preference towards snacks and confectionaries that promote convenience have led the industry leaders to introduce healthier, yet tastier snacks. In addition, consumers are opting for ‘better-for-you’ products, and pledging for distinct eating styles, moving from vegetarian to flexitarian to paleo and keto, thereby making food manufacturers to introduce diet-friendly product variations.

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In view of the ‘vegan rush’ across a large consumer base globally, food innovators and nutrition bars market competitors are concentrating on providing nutrition-rich solutions that tickle the taste buds of consumers demanding plant-based products. It comes with no surprise that the continual transition towards plant-based alternative has significantly influenced the overall nutrition bars market as food providers are adopting a full-fledged consumer-driven approach. Recent product range expansions with the introduction of the high protein plant-based nutrition bars consisting of 100% natural and gluten-free ingredients, approved as vegan are reflecting the positive impact of the trend.

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Everyday snacks and food products are wearing an ultra-convenient cape lately, as consumer’s demand for convenient and ‘grab-and-go’ nutrition propagates. This is further supported by the increasing impetus gained by sports and nutrition supplements that come in portioned packs to align with the quick-paced routines of contemporary consumers. Moreover, as nutrition bars are emerging as the new ‘snack in-between the meals’, nutrition bars market players expect promising profit-gaining opportunities in the market in the near future.

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