Global Head-Up Display Market is anticipated to reach the market valuation of US$ 3,436.49 million by 2025 expanding at an astonishing CAGR of 23.3% in the course of the forecasted period (2019-2025) from US$ 804.53 million in 2018. Windshield HUD and Combiner HUD are the major product category of the automotive Head-Up display technology. In 2018, windshield HUD dominated the global automotive HUD market and is anticipated to generate a market size of US$ 794.06 million by 2020. On the other hand, combiner HUD segment is anticipated to expand at highest CAGR growth of 25.5% during the analyzed period. Evolving vehicle technology and increasing demand for high-end luxury and mid-sized vehicles are considered to be the key growth drivers for the global automotive HUD market. Moreover, surging adoption of advanced driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations for safe driving further adds value to the overall market growth.
The ever-growing interest of consumers towards the safety and comfort owing to the overall increase in disposable income, which have influenced the consumers to spend more on technologically advanced products in their vehicles is further accelerating the demand of the technology in high-end vehicles and SUVs. Based on the technology market is segmented into augmented reality and conventional technologies. Augmented Reality HUD dominated the market in 2018, with an overall market share of 68%, however, rises in the adoption of conventional technologies in the mid-priced and economic vehicle segment is expected to propel its demand, making it the fastest-growing technology during the forecasted period. Whereas, augmented reality HUD technology is expected to maintain its dominance during the same period. The segment is forecasted to generate a revenue size of US$ 2,182.96 million by 2025. Augmented reality HUD is smaller and lighter, compared to that of conventional HUD, thus making it easier to be integrated into vehicles. Some of the key players operating in the Augmented Reality HUD market are Continental, Bosh, Nippon Seiki, Visteon Corporation, and Denso Corporation.
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OEM’s and Aftermarket sales are the two major channels of sales for the automotive HUD sector analyzed during the study. OEM’s sales channel was the largest market for automotive HUD technology, followed by aftermarket sales channel, which is estimated to witness the highest CAGR growth of 22.4% during the forecasted period 2019-2025. In 2018, North America dominated the OEM sales channel segment market, however, Europe region is expected to become the largest market post-2019. Additionally, HUD technology is rapidly capturing every segment of vehicles manufactured, including luxury vehicles, premium cars and SUVs, among others. Luxury brands such as Audi, BMW, Lexus, land Rover and Mercedes-Benz among others are offering a HUD system as a standard or optional add on feature across their premium vehicles. The growing interest of customers for advance safety features across the premium vehicle segment has forced the global car manufacturers to install smart features including head-up displays in their upcoming model. The premium car segment dominated the adoption of HUD technology for safe and secure riding, followed by Luxury and SUV segments. The luxury car segment is expected to grow at highest CAGR of 25.7% during the forecasted period 2019-2025.
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Additionally, for better investigation and penetration of HUD the report bifurcates the global HUD market into distinct region and countries including North America (the U.S., Canada, Mexico and Rest of North America), Europe (Russia, Germany, France, U.K., Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Malaysia and Rest of Asia-Pacific) , Latin America (Brazil, Argentina, Chile and Rest of Latin America) and Middle East and North Africa( UAE, Saudi Arabia, Kuwait,, Qatar, Algeria, Egypt and rest of Middle East and North Africa). In 2018, North America dominated the global automotive Head-up display market, however, the Asia-Pacific region is anticipated to overtake North America till 2024 to become the largest market for automotive HUD technology. Further, Europe is anticipated to overtake the Asia-Pacific market and dominate in 2025. Increasing manufacturing of vehicles in countries such as India, Thailand and China paired with increasing demand for safety features in vehicles among Asian consumers would surge such high growth potential for the technology in the Asia-Pacific region. Europe’s automotive HUD market is expected to witness CAGR growth of 26.6% during the analyzed period.
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Some of the major companies profiled in the global automotive HUD study include Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation. These players consistently aim to focus on product development, new product launch and enhance their existing portfolios to expand their customer base and strengthen their market position through partnerships and collaborations which further offers them growth opportunities for geographic expansion.
Automotive Head-Up Display Market Segmentation
Market Insights, by Product
Market Insights, by Technology
Augmented Reality HUD
Market Insights, by Sales Channel
Market Insights, by Vehicle Type
Market Insights, by Region
North America Automotive Head-Up Display Market
The US Automotive Head-Up Display Market
Canada Automotive Head-Up Display Market
Mexico Automotive Head-Up Display Market
Rest of NA Automotive Head-Up Display Market
Europe Automotive Head-Up Display Market
Germany Automotive Head-Up Display Market
France Automotive Head-Up Display Market
United Kingdom Automotive Head-Up Display Market
Russia Automotive Head-Up Display Market
Italy Automotive Head-Up Display Market
Spain Automotive Head-Up Display Market
Rest of Europe Automotive Head-Up Display Market
Asia-Pacific Automotive Head-Up Display Market
China Automotive Head-Up Display Market
Japan Automotive Head-Up Display Market
India Automotive Head-Up Display Market
South Korea Automotive Head-Up Display Market
Singapore Automotive Head-Up Display Market
Australia Automotive Head-Up Display Market
Rest of APAC Automotive Head-Up Display Market
MENA Automotive Head-Up Display Market
United Arab Emirate Automotive Head-Up Display Market
Kingdom of Saudi Arabia Automotive Head-Up Display Market
Algeria Automotive Head-Up Display Market
Kuwait Automotive Head-Up Display Market
Egypt Automotive Head-Up Display Market
Qatar Automotive Head-Up Display Market
Rest of MENA Automotive Head-Up Display Market
Latin America Automotive Head-Up Display Market
Brazil Automotive Head-Up Display Market
Argentina Automotive Head-Up Display Market
Chile Automotive Head-Up Display Market
Rest of Latin America Automotive Head-Up Display Market
Top Company Profiles
Harman International Industries, Inc.
Robert Bosch GmbH
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UnivDatos Market Insights (UMI)