Digital marketing has become one of the most important methods of promoting a business, with many companies making most of their money from their online platforms. In addition, many customers will review a company’s web presence before doing business with them. This means that a business needs to know the difference between the main digital marketing strategies and how to exploit them. According to Ari Benardete, this includes knowing the difference between PPC, SEO, and SMM. This knowledge will allow a company to appear higher in Google searches, to tap into its target audience and display its expertise in full view. Some things to know about digital marketing include:

A business will also need to know how to use these different digital marketing methods. This will include such things as:

  • Which option is best
  • Combining these three options
  • Hiring an agency versus other options

What is SEO?

SEO stands for “search engine optimization”, one of the most popular types of digital marketing. This marketing method attempts to use written content to promote a site, as well as a website with high-performance sound mechanics in search engines. SEO involves creating content containing a variety of keywords that customers will search for on Google. Frequently, the keywords are then linked to other sites to show that a target page is popular. This will make the target page more popular.

What is PPC?

PPC stands for “Pay Per Click”, a popular way to make a website appear more visited. This method involves paying a large number of people to click on a link. This also implies that Internet users do specific research containing certain keywords and expressions before clicking on a link. Ari Benardete advises that this will make a search engine think that people searching for that particular term will click on a particular link.

This digital marketing method makes it appear on a site that it has a large number of organic users who regularly visit and spend time there. This method of marketing is a good way to make a site appear popular until it has its organic users. The majority of the time hiring a competent PPC agency is the best solution if you want to maximize PPC leads and profits.

What is social media marketing?

Social media marketing is a marketing method often abbreviated as “SMM”. This method of marketing uses social media to drive traffic to a site. This often involves the creation of social media sites such as Facebook, Twitter, and Instagram for a given company. Users will then follow these accounts, engage in their posts and end up heading to the company page. SMM can either be organic (free) or paid.

Which option is best

Each of these three digital marketing strategies has its pros and cons. SEO has the advantage of creating content that will lead users to a page over a long period of time. In addition, SEO content will continue to promote a page as long as it is on the Internet. However, SEO can be expensive to hire and to perform.

Social media marketing is beneficial in that it allows a business to access specific users who are interested in the content. You can also show the personality and overall culture of a business. It is also a good way for a company to create an interactive relationship with its customers. Social media marketing is a drawback in that it is usually only for people who are already following a business. Plus, social media marketing don’t always lead users to sales on a company’s website – some people just like the content or the idea of ​​incentives. Read more and get help from Ari Benardete regarding all your social media strategy.