Let’s suppose that you are the owner of a small or a medium scaled business brand and you want to get discovered by as much as customers on the internet. How will you be able to do that? The answer is simple, you just need to use local SEO in order the rule the search engines such as Google and Bing. To be honest, there are over 200+ ranking factors that help businesses rank high on the SERP. Some of them are the structure of the website, keyword optimization, bounce rate, and domain age.
Keep in mind that when you opt for the best strategies of local SEO for small businesses and also create informative content, you will get rewarded by the search engines. Whereas, if you don’t, get ready to get penalized by them.
Note: Getting listed on free business directory listing in the USA is a sure way of improved online presence and leads generation.
If you think that your business is not reaching its prime potential, you need to invest time and develop a local SEO strategy. Trust us, with the help of a well-developed SEO and content strategy you will be able to take your website to a whole new level.
10 Ways To Rule Local SEO For Small Business
Most of the below listed local SEO tips and tricks might seem the most obvious. But in reality, these are the most overlooked tips. If you do not follow them, you will only bring in harm to your website ranking and rating.
#1: Say No To Keyword Stuffing!
First of all, always remember that keywords and the key-phrases tell the search engines what your website and webpages are all about. Many years ago, SEO marketers would often use the same keyword on a single page in order to tell the search engines about the relevancy of their page. However, the search engines now consider such a practice as manipulation and they highly prohibit such an act.
#2: Don’t Rank Crowded Keyword!
Did you know the only using the most relevant keywords all the time is probably not the best practice? This is because more than a thousand of people all around the world might be using that keyword, thus, you will have a lot of competition against that keyword.
#3: Create Local But Unique Content
We all know that content is the KING! So, you always need to make sure that the content being generated is not only unique but is also able to address the issues and queries of potential customers in the best possible way.
#4: Use High-Quality Links
Keep in mind that external links are important ranking factors as well. Just make sure that you always get external links from a high-authority website rather than a website that is new and has less authority. When it comes to local SEO for small business, you need to take your time and choose impactful sites.
#5: Update Your Website Regularly
When was the last time you updated your website? If it was a long time ago, you need to note that Google might not have crawled on your website as well. This is because it knows that there is nothing new on your website that needs to be ranked.
#6: Follow The On-Going Guidelines
Google updates its algorithm every now and then. This implies that you always need to stay up to date. Don’t worry, the changes are minor but if you fail to comply with them, your website ranking will be affected badly.
#7: Website Speed Is Important
Do you know that website speed is also one of the top-ranking SEO factors? That’s right, you need to check the speed of your website for desktop and mobile users. If you find any issue with the speed, you need to contact the developers to resolve the issues.
#8: Meta Titles & Description Is Important As Well
A good rule of thumb is that the Meta Title and the Meta Description of your website should have your focused keyword mentioned. Just make sure that your primary keyword is well-research and has low competition.
#9: Get Listed On Business Directories
Getting listed on a free business directory listing in USA is also a good way to boost the SEO of your website. Local business listings sites such as HighFive Listings have a good domain-authority and you will benefit from their SEO rating as well.
#10: Get Reviews And Ratings
Last but not the least, getting reviews and ratings from existing customers will also benefit the local SEO for small businesses. That’s true. Getting reviews from customers will get your business a vote of confidence.
While optimizing your business listing on HighFive Listings, you need to make sure that your business basic information is correct and consistent. Only then you will be able to reap the benefits of local SEO for small businesses.