While running a business in a competitive place like Australia, you have to think of creative ways to make your company stand out. This is particularly significant if you are operating in a saturated market where every business is seemingly identical. And you have to come up with something that differentiates you from all other competitors. As of 2019, over two million businesses were operating actively in Australia, and this number continues to grow by the year.
In today’s online age, digital marketing has undoubtedly become integral to every business. However, many have overlooked the importance of having a traditional Australian corporate signage to attract customers. Signage is particularly essential for local businesses as it can catch more people’s attention, leading to more potential sales.
Having well-designed signage can be a game-changer for your business, especially if you consider the sales that you can get from people who simply pass by and see your sign. Naturally, placement will also be an important factor, but there is no denying that style and design are one of the top things to consider. Here are a few tips to help you design your corporate signage so that you can attract as many customers as possible.
Use Color Psychology
Choosing colours is not just about aesthetics but also psychology. When it comes to designing your signage, you want to make sure you choose colours that can create your desired effect among customers. For example, red is often used by restaurants since it makes people feel hungry, and yellow tends to give a warm and happy vibe. Trendy colours may seem right, but you always want to choose the classics as you are aiming for a sign that can last a long time.
With that said, you must also remember to incorporate your brand into your signage. Most likely, your brand book already contains colours that define your company brand, so make sure to use these to create that sense of recognition among people.
Prioritise Readability and Legibility
While using specialised fonts may seem tempting because of the design aspect, you must always prioritise readability and legibility above anything else. No matter how attractive your sign is, people will not be enticed with your sign if they are unable to read what is on it. For your marketing material to work, you have to make sure that the text on your Australian corporate signage is legible so that viewers get the message you are communicating.
One design tip to ensure readability is to create contrast between your text and background. For example, you can have a dark-coloured text placed against a light background or vice versa. The point is to create that opposing design effect to capture a person’s attention and keep them engaged.
Consider the Size
Choosing a size for your signage is an equally important consideration since it defines the space for the design. To determine the ideal size, you must at first consider where you intend to place the sign. Naturally, a bigger sign will be easier to see and can have a broader reach, but you may sometimes have to limit the size of your sign based on where you plan to put it. Thus, scaling to the right size is a must to achieve good design.
