Designing a logo for a Film Production Company: Things to keep in mind
Running a film production company requires you to be attentive on multiple fronts. While one may argue that this applies to many types of businesses, the film industry is very specific in this regard. There are some subtle requirements that not everyone manages to grasp properly, leading to a lot of confusion among newcomers. You can use your own creativity with Turbologo to make an attractive logo for your company.
Your logo might seem like just another item on your to-do list when setting things up, but it can play a much more serious role than you’d expect. Coming up with a proper logo for a filmmaking business is one of the crucial elements of success.
Style matters more on this front
You’re operating in a creative field. Showing artistic flair is not just useful, it’s absolutely mandatory if you want to see good results. Take your time and try to come up with something that reflects what you stand for in a creative, attractive way.
This is one of the business fields where thinking outside the box and going for a more unique style can pay off significantly. Don’t be afraid to push things too far either – it’s better to have a little too much in your logo than the other way around.
Look around and get inspired
The current market is full of inspiration that you can use as well, so take advantage of that. Look at the logos of some of the most popular production companies in the world. While they’re all unique, you might spot some common themes here and there.
And more importantly, you can get some ideas about how to spice up your own logo and what direction to take it in. Of course, don’t outright copy pre-existing popular designs. But don’t be afraid to take a little inspiration from them either!
Have a color theme
Continuing on what we said earlier about style, you should look into color theory and try to apply it to the design of your logo as best as you can. Studios have seen success with both warm and color colors alike, and even combinations of both. Don’t feel like you have to restrict yourself to one specific color palette just because you find it more enjoyable.
But of course, there are some factors that can affect this decision. For example, if the overall branding of your company already relies heavily on a certain color pattern, it only makes sense to incorporate it into the design of your logo as well.
Investigate font options
Like colors, fonts can change a lot about the way people perceive your logo. Typography is a complex field and you shouldn’t expect to understand it straight away, but you can still do a lot to improve your chances of success by paying attention to some common trends.
Learn about the way different fonts impact the perception of your logo, and how they tie in with other aspects of its design like shapes and colors. And definitely learn about the fonts you should avoid at all cost, like the notorious Comic Sans and Papyrus. If you can afford to invest into a custom typeface, this will immediately boost your logo’s value significantly.
Use the right tools
Remember that coming up with a logo isn’t just about drawing shapes and texts and matching them with each other. There are various specialized tools that can improve your process and help you get everything designed properly. Take full advantage of them and consult with people experienced in their use to ensure that you’re not missing out on anything.
Sometimes investing in a specialized logo designer tool can be very worthwhile. Even if you don’t use it to come up with the entire design, it can still be helpful in figuring out some of its aspects.
Last but not least, remember to get feedback as early as possible! You don’t want to find yourself in a situation where you’ve invested a lot of time into a logo, only to find out that it has a fundamental flaw that someone else could have pointed out at a glance. Humans tend to be very bad at spotting issues in their own work, so don’t rely on your own eyes to catch everything that’s potentially wrong with your logo in time!
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Original Source: https://filmdaily.co/tech/logo-design-tips/