Any design that you come across on a digital device is simply a digital design. This definition might sound like the simplest one but the scope of digital design’s complex field today is far more diverse from these few plain words.
With extraordinary rise of digital devices, the need to widen design cases and different categories related to them has also become evident. And if you aspire to achieve the best results in digital designing for your next project, it’s important to understand the different shapes of digital design and their expected outcome. This would help you eliminate the chances of focusing on an unsuitable type of digital design to address your requirements. If you’re planning to come up with a promising interactive product, here are some digital design facts to ensure that you do not go in the wrong direction:
Digital design is a way to communicate visually
When we talk about the importance of digital design, the first thing to be considered is that it is a type of visual interaction, wherein a digital interface is used to present valuable information about a product or service. This fact might make some readers wonder if they can term any document as a digital design just because it can be scanned and uploaded using a computer, but here’s a catch. A digital design is specifically meant for digital devices, which means that it offers signature advantages for that particular digital device only, like user experience, screen size and interaction. Therefore, a digital design is often meant to be used, and not to be read.
Digital design is different from graphic design
A common generalization about these two types of design would be that graphic designs are created for print products, whereas digital designs are created for digital content. But both these designs often overlap each other. Creating a desirable digital design often involves graphic designing skills like typographical layout and brand implementation, for which, hiring a dedicated designer in India has become a common practice. It wouldn’t be completely wrong to say that digital design is a type of graphic design that is specifically created to be used on computers. But this doesn’t mean that any graphic design viewed on a screen could be called a digital design.
Designing and development are two different things
Creating a digital design and making it functional is impossible without an intricate process of coding, which is referred to as development. Design and development are two diverse concepts and the skills required to master both also vary. Considering the undue importance of digital design, business owners need to employ experienced digital designers in order to give their products or services a visual direction; almost all these digital designers are adept at offering front-end development services. But more often than not, hiring both a designer and a developer is important to commission a functional digital design.
Different types of digital design and their utility
We have already concluded that digital design is a broad department, and that all the businesses today have realised the unparalleled importance of digital design in accomplishing diverse goals. Here are the most common types of digital designs and their different usage:
- Web Design – used as a part of website designing to incorporate information and entertainment.
- Landing Page Design – this is a sub-category of web designing that targets marketing endeavours.
- App Design – these designs are just like webpage designs, but meant for specific purposes like shopping.
- App Icon Design – helping with branding and advertisement, app icons are buttons with which we launch apps.
- eBooks – electronic books are downloadable booklets shared by different brands with their customers.
- Infographic Design – useful data amalgamates with engaging graphics in the form of an infographic.
- E-Mail Design – an impressive e-mail design acts as a cohesive branding tool and helps retain customers.
- 3D Design – these are realistic images created to be used for entertainment and mock designing purposes.
- Banner Ads – involves purchasing advertisement space on various webpages to display small advertisements.
- Social Media Page Design – posting personalized social media images on different social media platforms.
Bottom Line
The power vested in the digital sphere of today is undeniable, which makes digital design a pretty wide discipline involving several different kinds of designs and designers. Digital designs are rapidly transforming the realms of user engagement and fading away the boundaries of space, and the above-mentioned digital design facts make it very evident. Let’s see what these works of art with endless possibilities have in stock for the future.
