Rolex is one of the luxury Swiss watchmakers that enjoy worldwide recognition and acclamation. The brand undeniably conveys unparallel popularity and fame. Each Rolex watch manifests exceptional quality and one-of-its-kind aesthetics.

However, it’s no secret that these iconic watches bear hefty price tags. And there are obvious reasons why they cost a fortune.

Use of 904L Stainless Steel

The 904L stainless steel is exclusive to Rolex that ensures unrivalled quality and design of its watches. This steel is harder, more durable and shinier than other standard steel types. Also, it is more resistant to corrosion and rust.

Another essential quality of Rolex’s patented 904L steel is that it can absorb polishes exceptionally well.

Well-equipped Research Labs

Rolex designs and develops every part of its iconic creations in its extraordinary Research and Development department. Scientists and researchers work in their several professional labs to produce precise and durable watches.

However, the labs are equipped with many electron-microscopes and gas spectrometers. What’s more, Rolex’s special facilities also include a stress test room. It carries out rigorous testing on watch cases, movements, bracelets and other elements.

Hand-assembled and Tested Movements

This luxury Swiss watchmaker significantly incorporates human expertise to craft its watches. Indeed, it makes use of machines for productions but only to perform minor tasks.

Watch movements, as well as bracelets, are hand-assembled, double-checked and inspected by humans to assure superior quality. So, the meticulous attention-to-detail that this watchmaker bestows while producing a watch contributes largely to its hefty price tag.

In-house Production of Gold

What makes the brand stand out of others is using elements, made in their factory. With that said, Rolex produces its gold to craft the watches. While the brand supervises the making of its gold, it ensures premium and striking quality.

However, Rolex typically processes 24ct gold and convert it into 18ct yellow, white or Everose gold.

Team of Gemmologists Working In-house

Rolex has an army of gemologists to buy, test, sort and set gemstones for its watches. They execute meticulous tests for maximum precision.

However, the diamonds they use are of “IF” clarity grade and “D-G” colour grade.


The process of manufacturing a Rolex watch is not an easy venture. In fact, Rolex takes virtually one year to produce one new collection of flawless quality. The brand takes no shortcuts, and that is why Rolex watches are that expensive.