What are flyers? If you’ve asked yourself this question, you obviously want to find out more about this (always in step with the times) way to advertise your business. Here’s what you need to know about flyer translation and use in this small guide designed especially for those who, like you, are still undecided whether to choose this means of promotion.

Translation Flyer: What Does It Really Mean?

Google Translator translates the term flyer literally with the word flyer. And this can be considered in a general way. However, between flyer and flyer there is a substantial difference: the type of content conveyed. While the flyer can contain cultural or social information and can be used (it was in the past) for political or propaganda purposes, the flyer contains purely commercial offers with attractive graphics and persuasive text that intrigues the reader.

Are you making a limited time offer on some of your products or services? You need a flyer to make it known to your customers. Are you opening a new venue? You always need a flyer or Tv Production Companies In Dubai. So, when you hire your chosen freelance graphic designer, you will need to commission him a flyer in all of the cases mentioned above. The flyer serves you for other purposes. Translation and use flyer: are you ready to find out (even) more?

Flyer meaning: 4 things to know

You must know that the flyer is a printed in A5 format that must be designed by inserting 3 elements in a harmonious way:

  • The graphics (no too many colors or different fonts because they generate confusion)
  • The image (which must absolutely be of quality and not grainy)
  • The text (title + content + final call to action)

By professionally combining these elements, your flyer will come out, which you will print and deliver to passers-by or visitors so that they can learn about your offer. In order not to be mistaken, when you think with your graphic designer about the design of your flyer, here’s what you need to know about it too.

1) The text

The textual part of your flyer must be captivating and must intrigue the reader. The tone of voice must be in line with the target you want to reach. Keep in mind that often the user comes into possession of a flyer in a completely random way, walking down the street or entering your shop or your professional activity. The textual part consists of a title (which must be as short and incisive as possible), a real discursive part and a call-to-action the final. It is a mistake not to insert the final call to action, because thus the flyer loses its meaning and above all its purpose. Remember that the text of a flyer cannot be considered complete until you have also entered the directions (if foreseen to reach the place of the offer) and your contact information. Finally, don’t forget your logo and brand name.

2) The image

There are flyers without an image, but often – as you know – a picture is worth a thousand words. Are we in the field of marketing, or not? So, together with your designer, choose a clear and representative image of what you are proposing on your flyer. But pay attention to the quality: inserting and then printing low quality images will only bring you “bad publicity”. The trick? Enlarge the image you have chosen up to 300x. If it doesn’t leak, if it doesn’t crumble, you can use it and be sure of the effect once it’s printed on paper. Better not to overdo the images so as not to confuse the reader. Remember that you have a few seconds, often not exclusive, to win the reader’s attention. Why not exclusive? Because in that few seconds the user can be busy walking, talking or on the phone.

3) The dimensions and weight

Some marketers argue that the size of a printed flyer is also important. We have said that the standard is an A5 format, but nobody forbids you to “go over”. A7, A6, even A4 – you can print in any size you want. The important thing is that the message is incisive, quick, and clear and that the graphics are captivating without being confusing. Of course, a separate chapter covers the quality and weight of the paper used for printing. Choose a medium or very resistant paper (from 130 to 170 gsm): it must withstand the handrail, humidity, folding, without losing your message. Also, if you add optional coatings (during printing) you can further protect the flyer: matte or glossy coatings they add an extra layer of protection to the paper and make the design more vivid.

4) The advantages

So far we have talked about flyer translation use and composition. On the purpose of the flyer we have said that, of course, it serves to make your business and related offers known to consumers (in target). Do you want to know the other advantages of using the flyer as a marketing tool? Well, here they are and they are no small feat, especially if you are a freelancer or if you have a small business.

  • Compared to many other marketing tools, flyers are your best bet if you have a minimal budget
  • They allow for large-scale dissemination to make your business widely known
  • They easily engage the reader (if well done) because they are tangible (and not virtual) advertising materials. Nobody forbids you to experiment with new shapes and new dimensions to interact more with your target.

Now, in short, you just have to give space to your creativity, choose a good graphic that supports you and the best printing service to have your flyers ready to use.