To cater to the rising demand for food from the limited agricultural land and labor available, technology providers are introducing innovative solutions in the farming arena. A relatively new technology that interprets analyzes and helps farmers take smart farming decisions is Geographic Information System (GIS). This system allows farmers to capture, store, manipulate, analyze, manage, and present spatial or geographic data for their farms.

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The advent of precision farming in this sector has brought about substantial technological changes by the implementation of Information and Communication Technologies (ICT), Internet of Things (IoT), integration of remote sensing equipment, application of Artificial Intelligence (AI), and predictive analytics in the farming scenario, which have significantly boosted the use of GIS technologies for crop monitoring, yield forecasting, irrigation monitoring, pest monitoring, and soil analysis, among others. With the advent of drones in agriculture, the need for drone-compatible GIS software has risen. Numerous GIS software providers are now progressing toward making their solutions compatible with popular brands that offer drones for agriculture.

The trend of GIS software in the agricultural industry is not only prevalent in developed countries, but developing countries are also gradually realizing its importance. Governments of several countries have also recognized the need and advantages of these technologies, and thereby, their initiatives to promote these smart farming techniques are expected to drive the growth of the market further.

The application areas of GIS software solutions in agriculture cover a wide range of farm assessment aspects. They may include irrigation, field monitoring, soil mapping, yield forecasting, plant health management, and data management, among others. The irrigation sector represents the most significant application market for GIS software in agriculture technologies. This is mainly to fulfill the need for precision irrigation. Precision irrigation has the capability to efficiently utilize water by finely matching irrigation inputs to yields in each area of a field.

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Crop monitoring applications are expected to dominate the GIS software in the agriculture market by application. During the forecast period, the irrigation monitoring application area is expected to display the maximum growth, owing to the high possibilities of value addition in farm management and productivity. The advent of monitoring solutions through precise imagery is one of the most beneficial applications of GIS software in agriculture. This has replaced traditional approaches, such as manual crop inspection and soil monitoring, thus saving time and avoiding inaccuracy. Thus, the application of GIS software in agriculture in the crop monitoring process of collecting georeferenced data and other related information reduces potential threats and boosts viable economic opportunities.

Key players in the GIS software in the agriculture market are coming up with new products and various developmental activities to generate awareness amongst the farmer community and agricultural stakeholders about their existing and new products and compete with the competitors’ product portfolio.