The growing global men’s grooming industry is expected to surge through the predicted festive season on account of the growing awareness among the average male population about personal grooming across society all across the world. This has given rise to a greater demand for high-quality products that cater to the various needs of men. This has resulted in a rise in the popularity of the product ranges, which are targeted at both men and women. Manufacturers are continuously introducing various men’s grooming products such as shampoos, conditioners, hairsprays, and more. These products are extremely effective in keeping both men looking and feeling great the entire day.
Changing fashion trend coupled with the increasing demand for men’s grooming products such as face creams, shaving foams, after shaving lotions is projected to drive the market growth. Moreover, growing awareness regarding self-care is also expected to augment the market growth. The increasing disposable income of consumers is encouraging them to spend on men’s grooming products which is again contributing to the market growth of men’s grooming. Growing awareness regarding the grooming and an increasing number of the manufacturer in the men’s grooming products industry is further projected to fuel the market growth over the forecast period.
The Asia Pacific is expected to gain significant growth over the forecast period and this is attributed to the growing awareness regarding self-care coupled with the expansion of the e-commerce industry which is boosting the sale of grooming products.