One way for a web page to show up in the first page of search results organically is by employing the correct SEO strategy. The constantly changing algorithms of search engines make things very difficult for those wanting to use a certain strategy. However, there are some basic practices that have a higher chance of giving you a fair bit of advantage. Data Science in its basic sense is the recording, storing and analyzing data to extract functional data. Improving SEO services using data science is a practical way to analyze and harness data that is gathered through machine learning applications or cloud-based tools into executable actions. You will sometimes be surprised how this data can generate insights to open avenues for pertinent and profitable search traffic. 

Choosing the Right Tools

In order to improve SEO services using data science, your first step is to choose the right tools. There are a variety of tools available which enable you to collect, process and store data and you need to choose the one that best fits your needs. Excel is perhaps your best bet as it offers such versatility and can handle a lot of data. In case you find that Excel does not suit your purpose, you could choose BigQuery which comes with Google Cloud Storage. The advantage of working with Google products for assessment of your SEO strategies is that Google directs 95% of the mobile traffic. Google Analytics is your one-stop-shop for SEO analysis. It is the most commonly used tool and is perhaps the most efficient. To see the average ranking of your web pages for search queries, Google Search Console can be used. 

Keyword Research

Keywords are they words or phrases that users enter into a Google search bar when performing a search to find information that they need. Data science will make the job of marketers easier when employed in keyword research. The most competent marketers will invest a lot of time in choosing the best keywords that are in line with the queries of potential customers. It is important to understand that only keywords with high search volume may not be the optimal solution for you because of the stiff competition posed by websites that have been ranking high with that particular keyword or set of keywords. In order to optimize your SEO strategy, at least in the initial stages, it is best to choose keywords that are not used by your competitors, and once you start ranking for that particular keyword, stick to it till you reach the top. Google Keyword Planner is the most popular tool for keyword research. 

Assess User Behavior

It is thought by industry experts that user behavior also has an impact on the page rankings. While this may or may not be true, it is important to understand how search engines evaluate user behavior. A few of the traits that they consider are – Click-through rate (CTR), Click on other search results, new search generation, bounce rate, dwell time, on-site time, pages per visit, visit frequency, shareability and ease of mobile optimization. You can get most of this data for free from Google Search Console and you can use some of this data for better optimization of your SEO. Click-through rate (CTR) is the number of clicks your website receives for a query on a search engine results page divided by the number of times it has appeared for a particular query. If, for example, your website receives fifty clicks after appearing on 500 searches for a specific query, your CTR is at 10%. In case you find that your CTR of a specific keyword is less than the average, this is one aspect you could change. On-Site time is the time a particular user spends on your web page. If someone spends a considerable amount of time on your website, then you know that your page is well designed and has enough data to engage potential customers. 

Gathering the Right Data

When you are spending time gathering data, quality is more important than quantity. Perhaps the biggest challenge is the incidence of human error. To counter this, you could outsource SEO services in India to get reliable and cost-effective SEO services. Take the time to analyze to understand and identify the right strategy for you to gain relevant and profitable search traffic.