Companies from all corners of the world, contributing a wide range of products, have begun to migrate from the physical realm of handing out brochures, printing advertisements, and hanging billboards to the mobile domain. And you should too.
Now, I know what you might be contemplating:
Our company does not need a custom mobile application to sell products to our potential customers!
And perhaps that has been the case in the past. But if you aspire to equip for the future and start seeing the huge advantages early on, you need a mobile app.
Not convinced? Then there are four ways that your business will reap the advantages of creating a mobile application for your potential customers from reputed mobile app development companies in India.
- Provide more value to your customers
Business is all about reciprocity. You offer a good or service, the market opens its wallets with its demand, right?
Maybe you have sat down with your employees and tried to determine how best to further encourage this wallet-opening commitment from your customers. You want to increase your interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else.
One way to do this is to create a loyalty program within your application. It would work like this:
The more customers that interact with your business and product, the more points they will accumulate, which can be used to get great deals on the products they already know they want.
Starbucks uses its mobile app to its advantage by offering rewards exclusively to in-app subscribers, which then motivates customers to buy coffee (and other delicious snacks) for them. They are even further forward of the curve by subtracting their users to pay directly from the app, speeding up the entire transaction process.
If you already have a show like this, great. You can also include it in your mobile application, digitizing the whole process, making your purchase data available to you immediately. If you don’t have one, do it quickly.
And when your customers see their points accumulate in real-time (instead of having to mail points or wait until they can access your website to enter them manually), they will be impressed and more tempted to keep track of their purchases. in the future.
- Build a stronger brand
One of the most significant things that a mobile application offers to consumers is awareness and communication with your brand. And through that regular interaction with your target market, you’re building trust.
The more your audience trusts you, the more likely they are to listen to subsequent sales pitches and even engage with your brand. With a mobile app, you can easily explain to your customers why they should rely on you by showing (rather than saying) what your brand as well as product line stands for.
In the same way that distributing fridge magnets, calendars, and other random souvenirs with your company logo have served as advertising and support in the past, mobile apps strengthen your brand and educate your customers.
This is why so many companies in all major industries are developing strategies for mobile applications. Check out this data from the Red Hat Mobile 2015 Maturity Survey:
- Connect better with customers
Customer service is no longer just about face-to-face communication between smiling sales associates and customers.
With 2.6 billion people worldwide now having top-notch mobile devices at fingertips most of the time, the real game-changer in customer service is mobile apps these days. You can hire mobile app developers to get advanced mobile apps at affordable prices.
Are you wondering why?
First of all, your application will not be simply human, subject to mood swings, and poor performance.
And, through a strong mobile presence, you always know that you are presenting the same face to the customer: an interface specifically designed to give them the best experience of studying and deciding if they want to buy your product.
In fact, the vast majority of marketers see their apps as a means of primarily improving customer service.
Without it looking strange, always work with your client. (Well, there’s probably no way around that.)
But think about it. If someone detects your app in the middle of the night and wants to get information as quickly as possible, all they need to do is turn on their device and download your app. Later, when they think about the idea that they should buy your product, they can do so right away, without having to wait for normal business hours when normal humans are awake.
- Increase profits
When customer satisfaction increases, so do sales. In fact, according to SalesForce, 70 percent of shopping experiences are affected by the way customers feel they are being treated.
The more people are interested and satisfied with your product and business, the more consumer demand will be. Let me assure you that if you have a product that your customers are eager to have, this order will provide you great benefits. This is where the mobile app comes in, like no other. But it is important to keep costs low as you develop them.
Sure, you should have a responsibly designed website that can adapt to any of the different mobile devices out there now. This eliminates the need to administer a “mobile” secondary site. But if you run a mobile app in addition to your responsive website, sales will increase as the customer experience improves.
According to Techcrunch.com, 35.4 percent of Black Friday sales last year were on mobile devices. That’s higher than the 16 percent they had a few years ago, according to IBM’s 2012 Reports.
When Domino’s Pizza created a mobile app to order delivery or pick-up of their food from the store, they saw a 28 percent increase in e-commerce in semi-annual earnings before taxes in the UK alone. I know I prefer to use your app than contact the store.
Let’s Wrap Up:
In fact, mobile devices now account for 52 percent of your online orders. Do you see a trend here? If you don’t use a mobile app that encourages more purchases while making it easier and more exciting for your customers when you hit the “Buy” button, then you miss a lot of change in an ever-growing market. You can also get affordable mobile app development Services in India and USA from reputed service providers.
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