Growing consciousness towards health & fitness and increasing prevalence of chronic diseases to drive global immunity boosting packaged foods market
According to TechSci Research report, “Global Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025”, the market is expected to witness rapid growth during the forecast period owing to the increasing consciousness among people towards health and fitness. Additionally, rising prevalence of chronic diseases such as diabetes and cancer coupled with recent outbreak of COVID-19, has created a need for foods which boost immune system of the body. Thus, with increasing number of health issues and ailments, there is a growing demand for immunity boosting packaged food products. Furthermore, lack of proper diet and other changing lifestyle are also acting as a major boosting factor for the growth of immunity boosting packaged foods market.
Additionally, growth in working population is also supporting the growth of this market as there is a spike in demand for packaged food products containing all the essential nutrients, especially from the corporate working class. Moreover, increasing aging population, which is more prone to various chronic illnesses, is also one of the factors behind the growth of immunity boosting packaged foods market. Apart from this, stress, smoking and other unhealthy lifestyle changes are further expected to fuel the growth of this market across the world.
However, global immunity boosting packaged foods market is facing some restraints too. Lack of awareness about immune boosting packaged food products might limit the growth of this market. Also, high price of some specialized immunity boosting packaged food might hamper the market growth.
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The global immunity boosting packaged foods market is segmented based on product category, distribution channel and region. Based on product category, the market is categorized into food, beverages and supplements. The food segment is further divided into seeds, dry fruits, instant food, and others. The beverages segment is divided into juice, tea, coffee, probiotic shots and others. Similarly, the supplements segment is categorized into powder and capsules. Among them, the beverages segment is expected to undergo fastest growth owing to their easy availability and affordability.
Based on distribution channel, the global immunity boosting packaged foods market is segmented into offline and online channels. The offline segment is further categorized into supermarkets & hypermarkets, specialty stores, convenience stores and others. The offline segment currently dominates the global market owing to increased sale of immunity boosting packaged foods at supermarkets & hypermarkets. However, the online segment is expected to dominate the market during the forecast period owing to the increasing preference of people to shop online.
Major players operating in the global immunity boosting packaged foods market include Diamond Foods, LLC., Pinnacle Foods Corp., Nestle S.A., Danone SA, Blue Diamond Growers, Associated British Foods Plc, Dole Food Company, Inc., Fonterra group Cooperative Limited , Hines Nut Company and Olam International. With a spike in demand for immunity boosting packaged foods, manufacturers are focusing on launching new food products with different variants and flavors. They are also using ayurvedic and plant based raw materials to meet the global demand for such products.
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“North America currently dominates the global immunity boosting packaged foods market as the region houses a large number of health-conscious people. Additionally, high purchasing capacity of consumers is also one of the key reasons behind market growth in North America. However, regions such as Europe and Asia-Pacific are also expected to emerging as favorable markets for immunity boosting packaged foods, owing to the outbreak of coronavirus, which has created a huge demand for such food products in these two regions,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Immunity Boosting Packaged Foods Market By Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products, Probiotics & Prebiotics, Others), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of global immunity boosting packaged foods market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global immunity boosting packaged foods market.
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