With reference to the latest market forecast report published by Transparency Market Research, titled ‘Nutrition Bars Market: Global Industry Analysis and Opportunity Assessment 2018-2026′, revenue generated from the global nutrition bars market has been estimated to be valued around US$ 1,613.6 Mn in 2018, which is estimated to increase at a CAGR of 4.1% to US$ 2,231.1 Mn by 2026.

nutrition bars market

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Target Segments for the Nutrition Bars Market

The global nutrition bars market is segmented on the basis of product type, format, function, packaging, nature, sales channel, and region. On the basis of product type, the global nutrition bars market is categorized into protein-rich bars, energy bars, meal replacement bars, and low carbohydrate bars. The protein-rich bars segment is anticipated to have a prominent market share of 53.9% in the year 2018, followed by the energy bars segment.

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Target Geographies for Nutrition Bars

The nutrition bars market has been segmented into North America, Asia Pacific (APAC), Europe, Latin America, and the Middle East & Africa (MEA). The market in North America is expected to have a maximum market share of 47.8% in the year 2018, attributed to changing consumer eating habits, due to growing health and wellness consciousness among them. Consumers are well-aware about the products that they are consuming and their impact on their heath, and thus, they tend to buy products that are not only flavorful but also have health benefiting attributes.

Nutrition bars are healthy bars that tend to provide fibers, proteins, and energy to the body, and hence, are gaining the attention of health conscious consumers. Besides, North America is also witnessing the growing demand for nutrition bars, owing to the growing snacking trend and increasing demand for convenience food in the region.

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Global Nutrition Bars Market: Competitive Assessment

Transparency Market Research has outlined the most important companies that are players in the global nutrition bars market, such as Glanbia Plc., Nutrition & Santé SAS, Artenay Bars, SAS, B.V. Vurense Snack Industrie, SternLife GmbH & Co. KG, Atlantic Grupa D.D., Halo Foods Ltd., anona GmbH, Prinsen Food Group B.V., Bedouin S.A.S, Viba Sweets GmbH, Leader Foods OY, and Frankonia Schokoladenwerke GmbH.

Detailed labeling of nutrition bars is expected to help manufacturers stand out in the crowded nutrition bars segment. Labeling such as ‘70% organic’ is expected to catch more hits, as consumers know the real amount of organic products that they are going to consume per unit, creating trust for the product, and helping to create a strong brand equity for nutrition bars.

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