The demand for integral waterproofing compound varies according to various geographical regions. The integral waterproofing compound market holds a prominent share in various countries of North America, Asia-Pacific, Europe, Middle East and Africa, and South America. Europe is currently the fourth largest revenue generating region in the integral waterproofing compound market. Economies such as Germany, France, Belgium, Italy and Russia are identified as the leading markets in the consumption of integral waterproofing compound. Germany is the highest revenue generating country in Europe, followed by Russia, Italy, and France. The European construction industry has been experiencing a moderate growth for the past few years, owing to its stable economic growth, changing consumer behavior, implementation of building standards, and strong presence of major construction companies. Moreover, with the aging infrastructure, the region is witnessing maintenance and repair activities, leading to heavy investments in the retrofit construction sector. This is giving rise to the usage of integral waterproofing compound in the region. In addition, the region is expected to see a surge in government investments in the civil engineering sector which is expected to increase the demand for integral waterproofing compounds during the forecast period 2019 and 2024. In addition, the presence of major manufacturers such as Sika AG, BASF SE, and Arkema has also boosted the market for integral waterproofing compound in the region.

The competitive landscape of the global integral waterproofing compound market includes different strategies undertaken by the manufacturers to gain a significant market presence. Some of the strategies that have been adopted by the manufacturers are expansions, product launches, and partnerships, and collaborations. Among all the strategies, business expansions and product launches dominated the competitive landscape during 2016-2019, making them the most widely adopted growth strategies by integral waterproofing compound manufacturers.

Upcoming construction projects to provide sustainable infrastructure and energy conservation are expected to boost the market for integral waterproofing compound during the forecast period. The global integral waterproofing compound market is associated with major companies providing integral waterproofing compounds to various end uses, such as new residential construction, new non-residential construction, new civil engineering, civil engineering renovation, non-residential renovation, and residential renovation. This chapter details the latest strategies and developments adopted by the key market players in the integral waterproofing compound market. In order to lead as well as grow along with the market, a company needs to collaborate with the top market leaders, acquire relatively weaker companies, introduce new products and services in the market, and improve its existing products.

The competitive landscape of the global integral waterproofing compound market includes different strategies undertaken by the manufacturers to gain a significant market presence. Some of the strategies that have been adopted by the manufacturers are expansions, product launches, and partnerships, and collaborations. Among all the strategies, business expansions and product launches dominated the competitive landscape during 2016-2019, making them the most widely adopted growth strategies by integral waterproofing compound manufacturers.

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The key players operating in this market have increasingly expanded their businesses to increase their reach in the market. Out of the total development strategies, 25% of the development strategies have been business expansions. Driven by the moderate growth of the construction industry, many important players, such as BASF SE, Sika AG, and Arkema, invested in expanding their business between 2016 and 2019. For instance, in April 2016, Arkema expanded its production facility in Philippines to cater to the growing demand in the Asia-Pacific region. Upcoming construction projects to provide sustainable infrastructure and energy conservation are expected to boost the market for integral waterproofing compound during the forecast period.