The business of an insurance company survives on leads. If you are into the insurance business for some time, you must be well aware of what goes into the ball game of the lead generation. Traditional ways were mostly limited to the personal networking of the insurance agents. After one point in time, insurance agents tend to reach the unsought saturation, and there after finding new leads gets difficult. However, with the advent of digital marketing, the scenario has changed as it facilitates various innovative ways of lead generation. To experience the benefits of digital marketing, you can collaborate with an insurance marketing agency that can help you incorporate different lead generation ideas. 

How Can An Insurance Marketing Agency Can Help You with Leads?

Prospects nowadays readily depend on digital information to self-educate themselves. They prefer doing their share of analysing & filtration and almost completes 60% of their buying decision on their own before actually meeting an insurance agent. Thus, having a strong brand position in the digital space is important. An insurance marketing agency can help you with that by developing a customized digital marketing plan for you, thereby saving you from the risk of losing out on the mindshare of the prospects. Mentioned below are a few key pointers that highlight how digital marketing enables your insurance company to become more relevant to the prospects.

  • It lets you implement multiple channels of insurance lead generation
  • You can reach out to a bigger database of prospects
  • You get a bigger platform to be vocal about your services/ products in details
  • It provides you with the platform to educate your prospects
  • Your business gets a 24by7, 360-degree visibility,
  • Interested prospects can reach out to you at the comfort of their space and time

10 Methods Adapted by Insurance Marketing Agencies to Upsurge Leads:

A customized digital strategy can give you access to different innovative and cost-effective insurance lead generation ideas. Here is a list of 10 such ideas through which you can get more sale-qualified leads:

1. Email marketing

It can generate 50 per cent more leads compared to traditional marketing. The process involves sending mass promotional emails to a database of prospects. For successful email marketing, you need to design a crisp email; it can be complete text mail or can be a banner image + text mail. Important is to integrate a ‘call-to-action’ (CTA) button in the email, which will redirect the receiver to a landing page with a lead capturing form.

 2. Referral programs

Time to time, you can run a digital referral program for your existing clients. Wherein you can treat them with some gifts or cash back if they can refer some sales-qualified leads of people who might be interested in insurance products.

 3. Blogs

Blogs are ideal for educating your prospects. A blog with value-based messaging can convince the readers to see your insurance products in a good light. The blog page should have a lead capturing form or contact form with a CTA like ‘Know More’ ‘Get a free quote’ Check your Eligibility’ ‘Download Product Brochure’ etc.

 4. Social Media

Staying active on social media platforms is anyways important for your brand awareness. Your posts can have CTAs to redirect the interested visitors to a lead-capturing landing page such as ‘premium calculator,’ a blog, a product brochure, or a page for product comparison or direct purchasing. To generate leads from Social media, you need to be active on the platform and make engaging posts.

 5. Website

The catchiest element on your website is the banner space. Your banner should have a strong CTA leading to a contact form. Insurance companies deal with different products, so you can choose to have marquee (scrolling) banners displaying your top products with CTA in every banner.

 6. Calculators

While browsing about insurance companies, their products and services, prospects tend to use the premium calculators or ROI calculators a lot. So, your website should have these calculators with a lead generating infrastructure integrated to it.

 7. Newsletter

Newsletter is an effective tool to capture leads for upselling and cross-selling. You must send a bi-weekly or monthly newsletter to your existing customers to keep them updated about your new products or top-up plans. The contents of your newsletter should be linked to lead capturing landing pages.

 8. WhatsApp messages

Another emerging tool to capture leads for upselling and cross-selling is a WhatsApp message. Using this also, you can easily introduce your new range of products to your existing customer base and get organic leads out of it.

 9. Surveys

Email surveys integrated with contact forms are another way to capture fresh leads. Interesting surveys like ‘How much money would you need for your child’s future?’ are of emotional interest, so people tend to participate in such surveys.

 10. SEO

More traffic means more leads. The most effective way to direct traffic to your website is to have a good ranking in search engine results. Through on-page and off-page SEO, you can improve your ranking in search engine results. It is a continuous process and takes time.

Interested in Upgrading your Insurance Lead Generation Strategy?

Digital marketing is way cost-effective, time-saving and less tedious compared to the traditional ways of lead generation. At Amura, we devise effective digital strategies for insurance lead generation. If you are looking forward to adapting digital marketing to reach out to millions of potential customers, then as an insurance marketing agency, we can help you sail through swiftly.