Long Term SEO Strategy For eCommerce Business
It would be best if you had a solid long term SEO strategy for your e-commerce business to remain gainful for years to come. And yes, it takes time for a site to rank organically. But as Los Angeles SEO experts for years now, we assure you it pays off handsomely at the end of the day.
Whether your business is a startup or well-established, you need a long term SEO strategy to stay in the competition. This article discusses the crucial tips and tactics you can employ in your long term SEO strategy. We invite you to read on.
1. Keyword Research
Keyword research is a vital step in every SEO strategy. It comes after an audit to ascertain what needs to be changed on your site. You are likely to miss out on sales if your site fails to target the right keywords. Why? Because people searching for your product or service won’t find you. Bear in mind that keyword research is a continuous exercise because keywords become outdated over time.
2. Competitor Research and Analysis
Competition is healthy in every business. It presents you with the opportunity to study the strengths and weaknesses of your competitors. SEO also involves finding out the tactics used by your competitors to stay on top of things as far as site traffic and conversion goes. Once you get relevant information, you swing into action to counter competitor moves.
3. Refining the Structure of Your E-Commerce Site
The structure of your site is a critical ranking factor. It demonstrates a desirable user experience when visitors navigate the site with much ease. Note that it is compulsory to optimize your e-commerce site structure for both users and search engines. So, the on-page SEO services you get from your Los Angeles SEO specialist must include that.
4. Building a Responsive Site
By responsive, we mean users should be able to access your site across different devices without glitches. Whether you are using a laptop, smartphone, desktop, or tablet, your site should be accessed seamlessly.
5. Incorporate Customer Reviews
It is vital to get the trust and confidence of customers in your product or service. Allowing customers to review your product or service is one great way to achieve that. Even though negative reviews may damage the reputation of your e-commerce business, take it positively. It only gives you an opportunity to up your game. So, your long term SEO strategy should encompass customer reviews.
6. Maintain an e-Commerce Blog
It’s a good idea to have a blog in the long term SEO strategy for your e-commerce site. You can write blogs about your products or services to keep site visitors informed a little more about them. You can hire an SEO writer to ensure the blog content is attention-grabbing, flawless, and SEO-compliant. Some Los Angeles SEO consultants have a crew with SEO writers.
7. Social Media Sharing
Modern SEO and social media go hand in hand. You can drive lots of traffic to your site by sharing a link to your blog on social media platforms. There’s no doubt visitors who find value in the blog will spend time on your site reading through. Have internal links in your blog to direct the visitors to your sales page. The links should have naturally embedded anchor texts.
8. Keep Your Site Speed Faster All the Time
Your site shouldn’t take more than 3 seconds to load. Your visitors will abandon it for your competitors’ sites. You can use a tool like Pingdom, which is free, to test your site’s speed.
There’s a lot to an e-commerce SEO strategy. The tips we’ve covered in this article are handy when it comes to making a long term SEO strategy for your e-commerce business. Please don’t hesitate to reach out to us for more.