Marketing Resource Management Market Global Revenue and Volume Comparison between 2018 and 2028
FactMR, in its latest business intelligence study, depicts the nuts and bolts of the global marketing resource management market. The marketing resource management report presents detailed information regarding the drivers, restraints, opportunities and trends affecting market growth. Each segment along with its sub-segment is analyzed in terms of value and volume. Further, the marketing resource management report elaborates the market behavior of each vendor operating in the marketing resource management market.
The marketing resource management report considers the following years to present the overall market growth:
- History Year: 2013 – 2017
- Estimated Year: 2028
- Forecast Year: 2018 – 2028
Key findings of the marketing resource management market study:
- Regional breakdown of the marketing resource management market based on predefined taxonomy.
- Innovative manufacturing processes implemented by marketing resource management vendors in detail.
- Region-wise and country-wise fragmentation of the marketing resource management market to grasp the revenue, and growth outlook in these areas.
- Changing preferences among consumers across various regions and countries.
- Factors (Positive and Negative) impacting the growth of the global marketing resource management market.
Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. Aprimo LLC’s acquisition of ADAM Software to offer integrated marketing operation solutions, and Broad ridge Financial Solutions Inc.’s acquisition of MacKay Williams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.
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The study foresees the marketing resource management market to continue on its upward trajectory at an impressive CAGR of nearly 10% over the forecast period, 2018 to 2028. Marketing resource management (MRM) solutions are becoming more of a necessity from being beneficial-to-have assets, with MRM vendors concentrating on the integration of analytics into their offerings. Additionally, marketing resource management is likely to play a pivotal role in the automation of personalized content creation, thereby aiding marketers in time-effective creation of consistent content.
In response to changing requirements, companies have introduced various application-specific marketing resource management solutions, ranging from capacity planning management and MRA to BAM and creative production management. The report opines that MRA will continue to account for leading revenue share of the marketing resource management market, while creative production management is envisaged to record a relatively faster growth through 2028. Over 50% revenues of the marketing resource management market are estimated to be accounted by MRA and creative production management solutions by 2028-end.
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“Individualized messages and offers are becoming more efficacious than mass messages in the marketing landscape. Customer discrepancies apropos of online website content are being offset by marketing solutions providers who aim at tailor-made experience provisions related to past behaviors & preferences of their customers. Demand for marketing resource management solutions will ride the coattails of shifting focus of companies toward delivering customized, exceptional, and consistent branded experiences, with branding gradually replacing marketing across all channels,” says a lead analyst at FactMR.
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