Reinventing Catering Businesses During COVID Outbreak
Businesses, from big to small, are experiencing loss of income due to the pandemic. Due to the rise in the number of people infected with COVID-19, the hospitality industry is greatly affected. Some hotels, restaurants, and catering services are forced to lay-off their people or shut down completely.
But some catering services are quick on their feet in thinking of ways to survive this pandemic. For them, it’s not an option to cease their business. It only requires a bit of creative thinking to get back on their feet. What are some ways in reinventing catering businesses during this COVID-19 outbreak? Keep on reading to know more.
More and more food businesses are migrating to the internet to continue operating in this pandemic. People are learning to cook at home, but also crave professionally prepared food from time to time. Establishing an online presence is essential so that customers know where to find you.
A catering business in Toronto, Canada offered individual or family-size meals to its customers. The owners got the idea when the pandemic hit and they were forced to close their shop. As goodwill to their community, they also have a “Pay-it-forward” option for customers to donate meals to medical front liners in Toronto. With this business plan, they are able to bring their staff back to work.
Food Delivery And Take-Out
With lockdown and stay at home protocols, eating at home has been the first choice in the pandemic. Even when dine-in is already allowed in some places, some people are still discouraged from going out of the house. Some establishments also offer contactless delivery, where only digital payments are accepted in order to minimize human contact. The customer waits inside while the delivery man puts the delivery package in front of the house door. The rise in delivery also provided an opportunity for many people who have lost their jobs in the pandemic.
Offering Daily Meals
Catering services are used to preparing group meals for big events such as weddings and corporate parties. While the danger of COVID-19 is still lurking, big events are canceled or moved to a later date. This posts a problem for catering services as their income primarily comes from these big events.
Some catering services now opt for selling individual servings of food daily. It is very different than serving people in a big room because you have to serve individual people from different places. But it would mean that catering businesses can still continue on what they know doing best: serving good food.
Option For D-I-Y Cooking At Home
Some food tastes better when served fresh and hot in-house. This is where meal preps come in. Spending time at home has been the norm since the pandemic. People have learned how to cook and bake in their own kitchens. Some restaurants offer DIY kits to help their sales in this pandemic. Do-it-yourself kits provide a way for customers to participate in the cooking process. This also ensures that the food is freshly made.
Meal Planning With Food Subscription
Another take-out alternative that can also be applied to the catering business is food subscriptions. Even before the pandemic, food subscriptions were popular. But restaurants and catering businesses did not really offer one. Customers sign-up for a meal plan for a specific time period and the food from their favorite establishment is delivered at scheduled times. This can be a way for a catering business to provide a stable income.
Implementing Safety Protocols
Proper handwashing has always been a safety protocol in food preparation. But in this pandemic, it is even more vital to follow certain guidelines in preparing food. The food preparation area must be sanitized with social distancing between the staff. Staff should also wear protective masks. Equipment and food preparation surfaces are also wiped on regular schedules.
For places where dine-in in restaurants and food chains are being allowed, certain guidelines must also be followed. IATF requires restaurants and food chains to have a 1.5-meter distance between tables. Disinfection and wearing face masks are also followed.
With the rise of COVID-19 cases, people are opting to stay at home. The hospitality industry, just like other industries, is greatly affected by this pandemic. Catering businesses have to adjust their business models as more events are being pushed through to later dates.
With lockdown and stay at home protocols, people choose delivery services or learn how to cook at home. Online ordering and food delivery have been the norm with most food businesses. Catering businesses, while being experts in serving group meals, have also started to offer individual meals on top of their packaged group meals. DIY kits and food subscriptions have also been an option in stabilizing income. The first one offers the experience of cooking professionally prepared food at home, while the second one offers scheduled delivery of meal plans.