SEO trends for 2020 that you should know
The high level of online competition and the continuous increase in new websites make it necessary to constantly review search engine optimization strategies . Web pages need to meet a specific set of requirements to get the best results in search engines. It is at this point where SEO takes on great importance.
You must know what the SEO trends are on the horizon in order to implement them. Only in this way can you ensure a constant flow of potential customers to your website. Are you ready? Good! Let’s review the main trends for 2020.
1.- Snippets and their ability to attract clicks
In recent years, Google has evolved with the aim of answering the needs and questions of users quickly and easily. As a result, snippets featured (featured fragments ) are highly relevant. These generally appear first in the organic results list.
Featured snippets are rated and displayed at the top based on their quality, which is determined by Google. So if you want to take advantage of snippets and drive more clicks to your website, you need to offer clear answers to the most common questions on your page.
Do you think this is a minor trend? Well, you should know that snippets generate about 54.68% of clicks on Google . Featured snippets represent a great opportunity for content creators, as they give you the ability to generate more organic traffic even if you are not in the first position. Cool, huh?
2.- Optimization for voice search
Before the advent of today’s innovative smartphones, people used to make inquiries by typing words. This behavior gave rise to the keywords. However, with the increasing use of mobile devices, voice searches are becoming increasingly popular among users.
These inquiries are not only made through smartphones, but also through voice assistants such as Amazon Echo , Samsung Smart TV or Voice Pod . Therefore, knowing how to optimize your site for these types of queries and implement keywords for conversational searches can help you generate more organic traffic.
This represents an imminent change, especially if we consider that by 2020 it is expected that more than 50% of all Internet searches will be done by voice. Therefore, your content must adapt to this new trend in order to improve SEO positioning .
3.- Greater relevance of quality content
Users want content that is relevant, useful, and timely, which is exactly what Google tends to rank high on its results page. People use search engines for the purpose of finding answers to their questions.
This is why creating high-quality content is a fundamental element in an effective SEO strategy . Quality, informative articles are the only type of content that will grow in popularity in 2020 and beyond.
The public quickly detects and ignores content that is perceived as too seller . What people prefer is educational content that is easy to digest in the form of articles, videos, podcasts, infographics, etc. Additionally, the content on your page must be reliable and follow a logical structure that makes it easy to navigate and read.
4.- Compatibility with mobile devices
User experience has always been a very important factor in search engine optimization . However, in the current context in which people around the world obtain smartphones with great ease, it is becoming more relevant.
Technology and the way in which people access information have become so advanced that it is no longer enough to have a website. It should also have a friendly interface, be easy to read, hold the attention of visitors, and provide a satisfying experience regardless of the device from which it is accessed.
Studies show that 4 out of 5 consumers make local inquiries using their mobile devices . In fact, smartphones comprise 88% of searches, while computers and tablets combined only make up 84%.
Since more and more people are making inquiries through their phones, it is important to have a mobile version of your website in order to reach the largest number of people interested in your product.
5.- Web security is a priority
User safety is another trend that doesn’t seem to have much to do with SEO, but is critical to the user experience. If a person doesn’t feel safe visiting your page, they probably won’t spend a lot of time on it.
The same happens if, for example, the message “not safe” appears at the top of the page, many will prefer not to continue to your website. As a consequence, you get a high bounce rate, which could affect your position in the organic traffic results.
It is important to include the HTTPS protocol on your site. This gives the users of your page both an encrypted and authenticated connection and therefore secure. According to Google, HTTPS prevents intruders from sabotaging communication between websites and search engines.
Google wants people to have a safe search experience, so people who implement the HTTPS protocol can experience a considerable improvement in SEO. In that sense, if one of your objectives is to obtain data and personal information of your users on your page, then you have a responsibility to protect their privacy.
6.- CTR and the dwell time
The CTR (Click Through Rate) , which is the figure that represents the number of clicks a link receives in reference to its impressions, and the time spent by users on a page will definitely have a greater impact on SEO over the years to come.
Why are they relevant to SEO? Well, both parameters detail user satisfaction with a website. The length of time a person spends on your page or the links they click on can tell you how interested your audience is in your content or if you really offer valuable information.
One aspect that is interesting to highlight is that in SEO, the dwell time is different from the CTR. The first one tracks the number of people who clicked on a link based on the number of users who viewed the results page. On the other hand, the time of permanence focuses on what people do after entering your website.
7.- A 5-star digital experience
You can generate very useful content on your page, but this will be irrelevant if your website takes a long time to load or has a very complex user interface. Your audience needs to access everything you offer quickly. Therefore, an optimized web design is essential.
Internet speeds are getting faster, so people are used to getting the information they need quickly. A second of delay in loading a page can result in huge losses for your business.
On the other hand, there is also the user experience factor. Navigation should be logical and easy to understand. You should not use words or terminology that are complex for your audience to understand.
You may think that this is something ingenious, but you should always see everything from the perspective of your audience. Will they understand what you mean in a matter of milliseconds? If they don’t, the bounce rates will negatively impact your position among results.
The nature of SEO means that it always changes over time. Therefore, in order to appear first on Google and attract more traffic to your page, you need to keep up with all the trends. They will mark the way forward for years to come.
SEO expert Lahore Pakistan. I offers professional SEO services in Lahore, Search engine optimization in Pakistan