Being an experienced Financial Security Advisor as well, Kuran Malhotra is dedicated and determined to learn about personal goals for the business along with the personal goals of the business owners.
Understanding the goals and aims of organizations is considered important
Kuran Malhotra believes that it is extremely important to identify the goals of an organization to aim for its growth and development in terms of business. Through understanding such personal goals. A business can grow on financial terms as well as in technological terms as well.
A lot of companies have proven that focusing on a financial security plan and making one effectively greatly helps a business discipline itself and its goals. Due to this, small business owners can project growth due to being focused on the plan alongside the aims and personal goals.
Moreover, Malhotra was able to highlight that the goals need to be understood and identified to highlight the financial security products that fit with the goals, which helps make a better growth plan.
His contribution to small businesses
Kuran Malhotra has always held a great deal of passion for developing small businesses through the use of finance and technology. Furthermore, he believes that this helps business owners succeed. Through his work to prove technology and finance’s importance in the business world. He paved his path to the FinTech Venture Capital. Due to his work and assistance, a lot of entrepreneurs and business owners shape their businesses to achieve growth, following the strategies and tips of Kuran Malhotra.
Marketing strategy by Kuran Malhotra for Emerald Digital
It is no secret that a marketing strategy holds major importance in the success and the growth of businesses. There are a lot of businesses nowadays which use a lot of marketing techniques and tools to grow businesses and pursue any opportunity for growth. According to Kuran Malhotra, achieving goals is possible through a proper fleshed out marketing plan. He provided his assistance and generated such a plan for success.
Creating a marketing plan
A marketing plan is a game plan along with a long-term strategy that is used by a firm or an organization with the main goal to sustain a competitive edge through understanding consumer needs and desires. Through a marketing plan, the service of a company can be projected onto the specific audience compellingly. Through Malhotra’s assistance and guidance, a custom marketing plan was created according to the specific needs of the industry to meet the personal brand and goals.
Engaging in marketing research
Market research was conducted by Emerald Digital, to help Kuran Malhotra come up with a customized and focused marketing plan. Market research is an extremely important aspect according to Kuran Malhotra. As it gathers information about the requirements and needs of the consumers, along with the reasons behind them pursuing specific items or services.
The main motivation is identified behind why consumers go for a specific product and what their preferences are. The research should also include addressing issues and solutions of the target audience and how they might react to the messages of brand marketing.
