Preferred By SEOs
What tools do SEOs prefer to use to track their analytics? The JDN interviewed French SEO professionals and compiled their responses. Here are the results.
SUMMARY
- Analytics provided by search engines
- Analysis of loading speed
- Monitoring of logs and crawl
- Analysis of backlinks
- Monitoring of positioning and competition
- Performance of mobile applications
No SEO strategy without tracking tools. But which ones to choose from a plethoric offer? To answer this question, the JDN wanted to know which tools were winning the favor of professionals registered in its directory of SEO . We presented them with a list of tools divided into five categories and developed with the help of Vincent Lahaye, web analytics consultant. And asked them to rank the tools in each category in the order of their preference by assigning them a rank, 1 being the preferred tool. They also had the opportunity to comment on their choice. In all, 120 SEOslent themselves to the game. The results for each tool present the average calculated from their rank (1,2,3, etc.), when the referencer assigned them one. The lower the score, the more referrers have put it in their favorites. The comments come from the comments collected in the free responses.
Analytical Tools Provided By Search Engines
Among the tools provided by search engines, SEOs showed a preference for Google Analytics and Google Search Console. Many people appreciate the completeness of the first. “Many advanced configurations are possible,” said one respondent. Others highlight the “user centric” aspect of the data provided by the tool. The fact that this data is “directly from Google” is, moreover, in the eyes of several SEOs a guarantee of reliability. Finally, some point out that this tool is essential because used by the entire SEO community, it is therefore as a benchmark that they acclaim it.
The Search Console is also appreciated by many SEOs because it is easy to use and provides information “directly applicable to SEO”. In a comment, it is described as “the health record of a site”, filled with data coming directly from Google robots and allowing “to see the site from his point of view”.
Charging Speed Analysis
The loading time has become an important criterion in the technical SEO optimization of sites. French SEOs have therefore got into the habit of closely monitoring these performances. The GTmetrix and Webpage Test tools obtained the highest tied score. SEOs appreciate their free access, ease of use and the amount of data they provide. Some referencing specified in the comments that with the first, the “possibility of geolocating the audit” was very useful to them. The precision and pedagogy deployed by GTmetrix are also attractive. Webpage test, for its part, is considered to be easily configurable and reliable since “used by Google” itself.
Dareboost also has collected positive reviews from its users. Besides that the tool is French, SEOs find it powerful, fast and complete, rich in explanations useful for SEO. The ability to follow a specific URL is a decisive argument for two of them.
Monitoring Of Crawl And Logs
On the technical level, the crawl and log analysis tools provide a lot of information on the health of the site and give directly applicable areas for improvement. SEOs gave their preference to Screaming Frog, an old tool but often updated and still very efficient according to them. Many people find the free analysis of five hundred URLs per site very advantageous. For some SEOs, the tool is very powerful, but “not very ergonomic”. On the other hand, most of those who put this tool in first place find it very complete.
The following three tools are French. OnCrawl, in second position, is appreciated for its power and the finesse of the configuration which allows to obtain very precise data. The regular development of the tool is an additional factor of satisfaction, as is the support service, which is reactive and efficient. Botify’s supporters, meanwhile, find the tool complete, reliable and the interface easy to learn. Finally, a SEO justifies his preference for My Ranking Metrics by emphasizing that this “solid and complete tool is well thought out for SEOs”.
Backlink Analysis
Tools make it possible to obtain information on the sites which point towards his. And among them, Majestic SEO wins the votes of SEOs. “The Trust / Citation Flow indicator” is a feature cited several times as an asset of the tool. Users find it complete, practical, reliable, relevant and equipped with a large database. One of them also appreciates his “good quality newsletter”. Many SEOs also like Ahrefs for its ergonomics, its multitasking nature and “the information it provides on competitors”. Some consider it ahead of other tools. To follow the “correlation between domain authority and ranking”, one of the referers prefers Open Site Explorer, than
Positioning And Competition Monitoring
Many tools allow to follow the positioning of its site on keywords and to get an idea of the performance of its competitors, including SEMRush, the American SEO solution publisher, which wins first place with SEOs. Several reasons for this: “there have been a lot of technical developments” and “the blog is often updated”, the tool is complete, affordable, international, highly customizable, and has “a lot of features” for ” cross data “, which makes it a” Swiss knife “of SEO. Some also appreciate the dual SEO and SEA caps .
In second position, Yooda Insights seduces SEOs by the simplicity of its interface, “easy export of data”, its substantial French database and its speed. It offers a “good view of the market” and makes it possible to “organize the keywords in semantic groups”.
Although arriving in sixth position, the MonitoRank tool drew a certain number of comments, the referencers finding it flexible, affordable, simple and endowed with a “very reactive after-sales service”. The comments highlight the appeal of the ” free API ” and “keyword customization”.
Mobile Application Performance Analysis Tools
Finally, a limited number of SEOs monitor the SEO performance of mobile applications. App Annie stands out as the best known, comprehensive and relevant tool. And the most enjoyable Search Man to use.
