Digital marketing is something now needed by every business globally, no matter what your business is about you need to have a good digital marketing strategy in place and that’s final.
Digital marketing agencies are the best way to go as they will know what is going to work best for your kind of business and be able to pinpoint your target audience, rather than attempting to market your own business.
In a fast-paced world of technology that’s forever evolving, digital marketing never fails to catch up, some new technologies like artificial intelligence (AI) and virtual reality (VR) are hitting the digital marketing world by storm and let me tell you are they ready for it.
So, let’s dive into the origin and history of digital marketing.
The term Digital Marketing was first used in the 1900s when technology was first taking off with the invention of the internet. This gave marketers the opportunity to start incorporating the strategy of marketing digitally as the internet was thought to be the evolutionary with its mass of popularity.
In 1993 the first clickable banner was created. The year 1994 saw new technologies enter the digital market place, the exact same year that Yahoo was launched, four years later came the launch of Google.
The digital marketing industry saw its first big surge in popularity in 2006, around the same time that search engine traffic was reported to have grown to around 6.4 billion in just one month!
The internet then welcomed the first social media platform, MySpace, soon followed by Facebook.
Marketers and business owners saw these social platforms as a fresh new way to promote their products and brands.
Digitally promoted products are now available and marketed to people at all times. 2014 showed that posting online was the most popular way of using the internet in the US.
Now the world is advanced with so many different types of technology, making the digital marketing world a place where keeping up with change is crucial and inevitable.
We can now stretch the businesses we market for on platforms like SnapChat, Instagram, TikTok, Pinterest, LinkedIn and so many more. Creating and appealing to an audience has never seen easier as there are billions of users on the internet every minute.