Potatoes are considered as the major staple food that is consumed globally in the form of either fresh or processed ones widely used commercially as well as in residential scale. They are naturally gluten-free and packed with benefits that provide fiber magnesium and work as an antioxidant. Frozen or processed potato has been one of the largest revenue generators among all the other frozen food products. For consumption, the processed form of potato provides the same nutrients as that are available in raw harvested potatoes. This form of potatoes has the shelf life up to one year and can be turned into a variety of different meals, which can be utilized taking directly out from the freezer. It consumed in varied forms, with the consumption of french fries been the highest among the consumers. The increasing habit of on the go food from the foodservice outlets like KFC, McDonalds, Burger King, etc. gives rise to the utilization of frozen food products. Some of these advantages will help to derive the market.
Frozen potato segment has the second-largest contribution in the frozen food market globally. According to the report “Global Frozen Potato Products Market Outlook, 2025” published by Bonafide research, the vast adaption of such products the market has successfully gone pass USD 43 Billion in 2019. Regions like Europe, North America, and Asia pacific are the highest revenue generator from the overall frozen potato market. The market has experienced the advent of many big players and taking the opportunity of growing consumer’s attraction. Some of the major players active in the frozen potato category are Mc Cain Foods, Kraft Heinz Company, AvikoBv, Himalaya International limited, etc.
This increased popularity of frozen potato is due to being convenient to prepare comes in various shapes, sizes, and flavors a perfect food product for small meals and snacks.Eating habits of people are changing, their lifestyle is getting busier day by day, due to which the demand for convenient ready to eat food has increased. The benefits of ready meals are it saves and reduces the time for preparation and cleaning. The development in the processes and techniques of freeze the product has changed the scenario completely in terms of the frozen food market.