Events are a great way for face to face interaction. However, you know what’s surprisingly better? When you go to an event that spikes both the part that is online as well as offline. This is what made the social media walls astonishingly popular within events. Your live event is led by the hard graft of organizers’ strategy, speakers who are making noise, and of course the visitor’s input.

Make your social media sprout earn support with a few helpful tips. Here are a few of the top things to consider when setting up your live social media display. Also making it considerably simple for you to choose the ideal social media software, set it up right, and get your live social media feeds rolling on the social display.

Social Media Displays – A Brief Introduction

Social media display is an incredible technology solution for live events or venue screens. It discovers, collects, and manages all the stimulating and valuable content from diverse social media platforms and exhibits this feed by way of digital screens.

The content from these social media can be gathered using handles, hashtags, mentions, tags, channels, keywords, and many more. In the present time, the focus is now moving towards making more use of user-generated content. 

This is because of the fact that user-generated content is more authentic, reliable, and trustworthy than any other form of content. This is why it keeps the audience more engaged and makes the event memorable for them. 

Tips to Consider While Creating a Live Social Media Display

Determine The Purpose of Your Social Media Wall

Social media walls without any direction pop out to be a bit unwell. In the past, social media was just used to chat with people, however, in the present times, it has a store of functions. These functions range from customer service to fact-finding, providing updates, and sharing curated content.

Are you also hoping to expand the reach of your social media? Want to alert your existing customers to its presence? Thus you need to focus on some of these key things such as- 

  • Who is looking at this social display?
  • When are they looking towards it?
  • In what state of mind they are in when they are looking at it?
  • Where is my display positioned and how far away from the client or reader is it?

Pick Up Your Social Media Channels

The way of deciding what you exhibit on your physical screen depends on how you use your social media channels online. For example, mainly curating Twitter content won’t help as the audience can’t navigate on the connection. 

On the other side, the posts displayed by Instagram often work well in digital signage due to its visual nature. The exciting and interesting Instagram posts attract more customers. Therefore the best thing about the social media dashboard is that it helps you collect content from diverse channels. This is an incredible way to pull together bits of knowledge from all over the digital landscape.

Audience Engagement

A little engagement strategy for your live event will go far to benefiting as much as possible from your displays. For this, there are a lot of approaches your require to keep in mind to draw in your visitors. Besides it makes them consider how and for what reason to share. 

Building a community around a particular topic or hobby will make sure that the audience needs to add their voice to the conversation and see their updates live on the big screen.

Moderate the Environment

Moderation is among the biggest distress with social media wall setup. Social media is a barricade of content and can be unsafe when sharing in an open environment. 

Fortunately, there are moderation tools built-in with some social media wall apps. These will run from permitting you to avoid hashtags and the capacity to endorse all the content before it gets passed to the wall. 

Depending upon the possibility of danger and what content terms you are utilizing, it is best to test this in a safe, non-public condition before putting it live. Take into consideration that just since you are utilizing or promoting a hashtag doesn’t imply that nobody else can utilize it either. 

Final Takeaway

As an approach to enhance social interaction at an event, the social wall is unequaled as a technique to draw in and interface with event-goers. A social wall during live events motivates the audience to share posts and basically participate in your marketing. This is an extraordinary way for your brand marketing. 

 

Also, it sparks an enthusiastic response with effectively digestible, visual content that allure to a wide scope of clients on multiple platforms. Thus now you have gained a good knowledge of all the things that you must consider while creating a live social media display. Therefore why wait anymore, host your event right away.