You probably already have some of these content tools but have never thought of using them for screen content. Others are free and low-cost applications that take the headache out of creating original content like videos, graphics, web pages, analytics, and social media. And others help you repurpose the content you use elsewhere to share it in a screen-friendly format.
Static & Dynamic Brand Content
Whether you start from scratch, use templates included with your software, or prefer online image and video editing tools, it’s easy to create a sign that captures your message. Static content like graphics and videos do not change after they are uploaded to your displays. Dynamic content automatically changes based on factors like time, weather, and location.
Curated & Aggregated Content
Creating new content exclusively for a TV screen doesn’t have to be time-consuming. And yet, communicators know that curating existing content leads to a higher return on investment. The latest digital signage integrations make it easy to display content from social media feeds, websites, and more.
Interactive & User-Generated Content
Screen content should capture the attention of your audience. So why not involve them in the content creation process? Interactive content changes based on user input to deliver highly relevant messaging. User-generated content is created and submitted by your audience.
This article was originally published at Enplug.com.
