Web design: Looking closely into the Importance of the Text 

Are you aware that a website should impress its web design and have an individual aesthetic and a well-thought-out structure? Most companies do not run their homepage just to convey an appealing look. An interesting web design alone does not generate new customers and does not lead to a business’s growth. A crucial aspect that characterizes a holistic web design concept is the generation of conversions.

Let aesthetics and texts communicate.

Designers are guided by visual characteristics. Of course, a visually compelling website can inspire and arouse emotions. However, relying only on the visual design would mean that visitors to a website overlook the actual message despite all the aesthetics. Many designers focus solely on web design and visual elements. However, with these, it is only possible to a limited extent to communicate messages and address visitors with a clear advertising message. The majority of web pages not only want to inspire with aesthetics but also to evoke actions, create trust, and inspire visitors for a brand, for products and offers.

The aim is to initiate orders or purchases and support the advertising messages with the visual elements on a web page and appropriate texts. Designers often neglect the meaning of text and see it more as an addition that requires less attention. They are giving away valuable potential.

Communicate the core message of the website convincingly.

Images, videos, and interactive elements are part of everyday online life these days, but usually, no website can do without the important text content. This applies to news portals as well as blogs or e-commerce sites. Viewers of web content scan headings and subtitles, bullet points, or sections of text. Text capture is often done unconsciously as reading is a highly automated mental process. Visual elements direct the viewer and underline the web content where this makes sense, but purely visual elements cannot completely replace a website’s texts. Text and optics have to convey information together and communicate the message.

Improve the findability of the offer or services through search engine optimization.

Keywords are central terms and must be cleverly integrated into the texts and the design of a website to improve the findability of the product or services offered via search engines such as Google. If potential customers enter certain search terms associated with the offer, websites containing these terms in the title and headings, page titles, or structures are being displayed in the upper portion of the list in the search results. Most searchers on the web only click on the first hits of these search result lists online. Whoever leads the search result list here receives the most attention and has the most significant click potential and opportunity to win customers. Search engine optimization will help you to be among those top hits.

Sensitivity to the web design process.

The creation of texts and the formulation of key terms is not just another task for your web page designer. It also influences the web design process and expands the focus to essential aspects that otherwise go unnoticed. Suppose the designer of your webpage understands the goals of your external presentation and knows what you want to convey through your website and what visitors should do after reading your content. In that case, he can structure the visual elements of your homepage more efficiently and in such a way that it supports your goals. Instead of just getting an excellent website, a functional platform is created that is explicitly geared towards targeting visitors and turning them into paying customers.

Start the web design with the final content.

If the final texts of a website are used initially, this helps the web designer get a clear picture of the final look of the website early on in the web design process. If, on the other hand, only example texts are used as placeholders, then the text has to adapt to the structures afterward, and the space for text is limited, or the optical elements do not match the writing. If the designer knows how much and which text is used and how it should look, he can better adapt his structure in the web design to the text components and give them an optimal effect. This also makes it possible to coordinate the design and the texts of a website so that they appear harmonious and address the target audience in a suitable tone.

Create a high-quality user experience.

Texts improve the user experience of a website. Readers understand your core messages and navigate your pages more purposefully when they are guided through text. Because of suitable texts, visitors to your website will develop more confidence in your offer and have a higher probability of buying your products or using your services. Confusing messages or texts, however, put off visitors. Within seconds, users make a judgment about whether or not a web presence appears trustworthy. With solid texts and convincing call-to-actions, you can reach visitors and quickly create a positive feeling of familiarity. The call-to-actions also have the advantage that they specify the next step and thus make a recommendation for action that continues the relationship with your offer. With texts, you clarify your opinions and communicate your values. This can motivate users. If you hit the right tone for your audience, you can address prospects on an equal footing and stand out from the competition. The content that needs to be inserted should be easy to read as much as possible. It is suitable to use short but full of content sentences, clear paragraphs, and not overwhelming walls of seemingly endless texts.

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Combine design and text.

A first important step to a successful web design is to break the mental barrier between design and text-based communication. These two are necessary to convey your message in an appealing way. For that reason, opt for a web design that focuses on creating the text from the start to understand the message of your website and convey it optimally.