If you from Canada or have ever been to Canada, then you know the importance of hockey. The culture of Canada is so closely tied to the game of hockey. The most popular coffee shop in Canada is Tim Hortons named after a Hockey player. Saturday nights can be spent by the TV watching Hockey Night in Canada.
We, the founders of HCKY365, grew up playing hockey. In ice rinks, on frozen ponds, on the streets outside our houses. We played in leagues, but we also spent endless hours playing pick-up games for fun. We made friends through hockey and were welcomed into a community of people brought together by the sport. This is what led us to Hockey Lifestyle clothing.
We have followed our favorite teams since we can remember. Like so many other fans across North America, we have had countless idols over the years. But we always wanted more from our idols- an expression of who they were off the ice. When we compared hockey culture to other major sports (basketball, football), we felt the absence of hockey expression outside the rink. To us, hockey is a lifestyle. Something that was a part of our everyday lives. More than just a game.
The apparel industry is full of different brands. We have seen and worn skateboarding brands, surf brands, gym gear, fashionable clothing, golf clothing. Everything but hockey. We believed it time for someone to combine their love for hockey to their lifestyle clothing. That is when Hcky365 was born. Hcky365 created Hockey Lifestyle clothing for the modern hockey fan.
Hockey culture is still very much an old man’s club. With traditional suits worn to every game, scripted and serious post-game interviews, and little off-ice presence from players. We want people to be able to rep hockey apparel in daily life that still expresses their own personality. Hcky365 has designed Hockey Lifestyle clothing that will allow you to incorporate your love of hockey into your everyday life while still giving you the opportunity to be fashionable, comfortable, and stylish.
As much as we love hockey, we know there is something missing. The hockey community today does not reflect the raw passion that so many of us, as fans and fellow players, have for the game. For us, hockey is more than a sport. It is a passion, a community, a lifestyle. With our Hockey Lifestyle clothing, you can now wear clothing that truly represents your lifestyle. As we all know, hockey is part of that lifestyle.
Our vision for HCKY 365 is to create a brand that encourages a cultural shift in our sport; Where everyone can express their love of hockey off the ice through apparel. HCKY365 is not like other hockey lifestyle clothing companies. We represent the modern hockey fan. Where players can be more human and relatable to fans and other aspiring players. Where the community that this game sparks can continue to grow when we recognize each other outside the rink in hockey apparel.
Because hockey does not only exist on the ice. Our love of the game continues off the ice, in our daily lives. Not just during hockey season, but always. 365 days a year. For us, it’s HCKY 365.
