At this point, one fact that we can all agree on is that the global pandemic of Coronavirus (Covid-19) has forced us to rethink how we live our daily lives and also to bring about considerable changes to our lifestyle. That includes any and all plans that couples had about their nuptials prior to this global disaster. Weddings had to be postponed, or worse, cancelled altogether, and now that they are being rescheduled on a later date, the new normal of isolation, social distancing and inconvenience is leaving many brides confused about how to shop for white bridal gowns.

After all, in-store appointments, trying on dresses, hands-on fittings – all these steps need in-person, face-to-face and not-so-distanced arrangements. Navigating these sets of new challenges, on top of the stress of arranging one of the most celebratory occasions of one’s life, can be both emotionally and logistically taxing for brides. Most bridal gowns are made-to-order, meaning once a design has been chosen by the bride, a deposit has been made for it marking the dress essentially sold, does the designer begin working on customizing it for the bride. It is undeniable that in tasks so delicate and intricate, mistakes can happen in measurement, fitting and styling, even without the added complications of social distancing. We have curated a guide on how to shop for white bridal gowns in these troubled times so that you do not have to face any of these inconveniences.

It is time to get decisive:

For those brides who have not yet selected a dress, this is the time to get decisive. Gone are the days when you could try on a hundred dresses before zeroing in on one. Now, the options are limited with many brands having just rolled out their 2021 collection with very few selected items and many others holding onto their new collection in hopes of better times coming soon. Now you have got to shortlist dresses fast, lest they be swept up by others and decide to purchase even faster. You will also need to factor in the convenience of stores as far as timelines are concerned. Your timeline is as flexible as stores or designers allow; but if there are exceptions or changes to appointments set prior to the pandemic, there is hardly anyone can do anything about it. Do consider choosing items off the shelf as custom gowns, especially haute couture pieces typically need more time, given the amount of choices and decisions that are to be made along with trips that you would need to make to the boutique to get that fitting perfected.

Simpler silhouettes may be a solution:

Choosing simpler silhouettes and designs might be a wise choice as they take less time to make. Simpler white bridal gowns, with soft silhouettes, like A-line, that are flattering on most body types, feature a high style and help to accentuate the natural beauty of the bride. It is this simplicity that makes these dresses so very beautiful.

Colours will take a backseat for the time being:

White bridal gowns are classic and timeless. Although, in recent years, the shift towards brightly coloured bridal dresses and footwear has been noticed, with red, blue and green being the most popular hues, post pandemic, vibrancy is understandably going to be a bit toned down with focus being on softer shades. Preference is already evident for nude, ivory, beige and champagne colours, besides white.

What can be said in conclusion is that there is no other option but to make the best of the situation everybody is stuck in. Brides getting married in late 2020 or in 2021 should spend their time at home planning carefully and being creative. You have ample time to research bridal looks and can even decide to wait for bridal couture brands to release their collections soon. Plan, strategize and if possible, get ahead of a standard timeline. Know that there can be uncertainties involved and have back up plans ready to manage every situation imaginable. And this planning applies to shopping for white bridal gowns and everything beyond. However, do take care and stay safe. There is no perfect way to navigate these uncharted waters. Do the best you can and trust us that will be enough.